Tracing API volume growth over the past five years
In the aftermath of the pandemic, many predicted a plateau in data volume. Yet, as we chart the course of API calls on the Twilio Segment platform, reality tells a different story — one of relentless growth and unexpected acceleration. In 2023, we topped our previous records, reaching an all-time high for API calls processed in a calendar year.
The driver behind this steep trajectory? A confluence of digital adoption, the proliferation of interconnected applications, and, more recently, the burgeoning field of AI. As artificial intelligence takes a more central role in business operations, its appetite for data is becoming insatiable.
In response, organizations are funneling more data through platforms like Twilio Segment, seeking to feed AI systems the rich, diverse datasets they require to generate insights and drive decisions.
As we mark this five-year journey, it's clear that the trajectory of API call volume on Segment is an indicator of the digital age's momentum. It's not just about the growth in numbers but about how these interactions enable businesses to harness data more effectively, turning it into a strategic asset that drives revenue and efficiency.