Twilio’s CDP is #1 in market share for four consecutive years per IDC, built for companies trying to grow in a privacy-conscious world. With built-in security, privacy, and resilience, it enables personalized experiences, regulatory compliance, and customer trust. Backed by industry-standard frameworks and regional infrastructure in Europe and the United States, Segment helps companies succeed with a privacy-first approach.
Security
Security and privacy are key focus areas for our product development organization. We use data encryption, multi-factor authentication, and maintain certifications and attestations to ensure that our customers' data, as well as their customers' data, is always safe and secure.`
Privacy
We are committed to protecting your data and the data of your users. Segment is designed to keep data secure while adhering to the most up-to-date data protection laws around the world. Importantly, all the data stored on the Segment platform is owned by you, and we will never sell it.
Compliance
Our Data Processing Agreement, Standard Contractual Clauses, and Privacy Policy meet the requirements of global privacy laws such as GDPR and CCPA, for compliant data transfer. Twilio Segment is also HIPAA-eligible and able to sign BAAs to receive, maintain, and transmit PHI on behalf of our customers in the healthcare industry.
Regional Segment
Segment is committed to our customers globally, which is why we offer regional infrastructure in both Europe and the United States. Regional Segment allows you to access tools and controls that help you practice good data etiquette and comply with EU data regulations like the GDPR.
Reliability
We’ve built our services to be highly available and reliable, so that our customers have access to the features they need, at any time. Our platform is designed to deliver 99.9999% uptime while providing transparent updates on any issues we're investigating.
With the Segment Privacy Portal, you can automate your approach to keeping your customers' data private. Gain real-time visibility into the personal information you collect, its sources, and destinations. Set rules to automatically protect it.
Segment’s security and privacy program is based on and aligned with industry-standard frameworks, and we maintain a comprehensive suite of certifications and attestations to further demonstrate our commitment to security and privacy.
Segment integrates with any Consent Management Platform (CMP) to enforce your users’ consent preferences across your digital properties. Proactively respect customer privacy and comply with GDPR, even enforcing consent stored in your warehouse.
Start connecting your data with Segment.
