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Segment’s composable customer data platform

We know companies want to choose the software and tools that best meet their business needs—leveraging APIs, pre-built connectors, and an open platform architecture.

Segment can help you collect and govern customer data, and then understand and activate customer profiles. And, Segment’s flexibility and extensibility enables you to move fast, accelerate time to market and scale and evolve your business over time, future-proofing your CDP investment.

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Join the 25,000+ companies using the Segment platform

Segment is a powerful complement to your data warehouse

With Reverse ETL and  Unify, Segment customers can choose to make their warehouse a source of truth while leveraging Segment to deliver accurate, rich customer profiles that can be activated in hundreds of downstream channels.

Reverse ETL helps companies activate data in the warehouse by sending it directly to downstream destinations like a company’s marketing or analytics tools of choice.

35% reduction in data engineers’ time
What’s more, Forrester cited a 35% reduction in data engineers’ time spent on data management activities when using Segment, compared to home-grown solutions, representing a significant cost savings and offering a boost to the happiness of engineers everywhere.

Diagram showing Nicole Davis' data flow from various attributes to different systems including profiles sync and data warehouse
Flowchart illustrating how Nicole Davis' customer data is synced across platforms and systems for integrated insights.

Segment’s composable platform is open, easy to use, and integrated with all your favorite applications

Get access to Data + Intelligence in Segment exclusively for Twilio developers.

Open, flexible and scalable

Segment’s open, flexible, scalable architecture enables engineers to preserve choice in building out their tech stack.

Segment’s customer data platform integrates with a wide variety of systems—including data warehouses and SaaS applications—ensuring maximum compatibility both now and as your business grows.

Easily grow your business

Segment’s approach has made it easy for thousands of companies worldwide to save time and resources by not having to cobble together immature tools and maintain what amounts to a bespoke CDP, enabling them to concentrate on more strategic initiatives for their business.

Integrated with hundred of applications

Segment’s pre-built, high-quality connectors and easy to use tools accelerate implementation times and simplify on-going management, significantly lightening the load on data teams.

Segment’s catalog of 450+ pre-built integrations save companies significant time and effort connecting Segment into their tech stack with the flexibility to easily onboard new applications.

Illustration: Octo Diagram

Segment is a powerful complement to your data warehouse

Composability shouldn’t come with trade-offs. With Segment, customers get the full flexibility of an enterprise-ready CDP that works seamlessly to activate the data in your data warehouse and your behavioral event stream. All while saving your data team time and making it easier for marketers to activate and iterate on campaigns that will deliver ROI with intelligence.

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A smiling woman checks her wearable fitness tracker, surrounded by a digital binary code-themed design.

Connect to Good Data Without Limits:
Collect, send, and activate all your data with customer data infrastructure designed to collect real-time events and behavioral data, as well as reverse ETL features for activating data from your warehouse. 

Unify on Complete Data:
Whether you’re looking to create holistic customer profiles built on both behavioral event data and data from the warehouse or enriching events in real-time with data from the warehouse - Segment Unify gives data teams the powerful tools they need to get the job done.

Engage Customers Personally:
Let marketers build personalized audiences and journeys on complete data to engage customers when and where they want. With Segment Engage, marketers have access to activate on real-time event data triggers and complex warehouse audience lists all in a single interface.

Target with (Artificial) Intelligence:
Building and creating attributes with intelligence should be fast and easy. With Customer AI we’ve done just that by giving marketers the tools they need to build campaigns that target the right customers with the right message at the right time.

Getting started is easy

Start connecting your data with Segment.

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