Guest speaker: Kevin Niparko
Kevin Niparko is the VP of Product for Twilio Segment CDP. He joined Segment in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management org. He’s led a variety of Twilio Segment’s products over the years, from Connections, Cloud Sources & ETL, and Profiles.
Episode summary
In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.
Key takeaways
Keeping up with the evolving landscape of data management requires flexibility, extensibility, and interoperability built into your data architecture.
How modern enterprises can quickly and continuously adapt to the proliferation of tools and technologies.
The importance of creating a data strategy to evolve with the needs of your business and serve your cross-functional stakeholders.
Speaker quotes
“The problems that we see our customers running into that really feel intractable are the ones more on the people and the process side of data. It's something that technology can help with. It's something that CDPs can play a role in. But, I think we're also realistic that no tech or software is going to be the silver bullet. It's about different parts of the organization coming together and aligning on an overall data strategy that everybody will abide by.” – Kevin Niparko
Episode timestamps
*(02:59) - Kevin’s career journey
*(05:52) - Trends impacting technology and customer engagement
*(09:04) - Components of a flexible enterprise
*(16:55) - How AI intersects with data management
*(30:04) - How Kevin defines “good data”
*(36:50) - Kevin’s recommendations for upleveling inclusive marketing strategies
