Growth marketing vs. traditional marketing
You may be wondering: how does growth marketing differ from traditional marketing?
The main deviation is scope. Traditional marketing is focused on the top of funnel, that is: brand awareness and lead generation (i.e. gathering customer contact details like an email address, phone number, etc.). But as we mentioned above, growth marketers are concerned with the entire customer journey – equally focused on acquiring new customers as they are on retaining current ones.
This has made growth marketing an increasingly cross-functional discipline, often marked by a collaboration between product marketers, designers, data analysts, and engineers.