When your data is sprawled across business units, products, and internal teams, your organization can’t trust it to make decisions or use it to serve your customers.
It’s time to get your data together.
Nic Sauriol, Software Development Leader at IBM
Organizations that leverage customer data to improve their experiences outperform peers by 85 percent (McKinsey & Company). However, few enterprises can consolidate data from every customer touchpoint and empower internal product, analytics, and marketing teams to use it.
With solutions for data collection, unification, and governance, Segment makes it easy to have your data and use it, too.
We take the responsibility of helping you manage your customer data seriously. You, and your security team, can rest easy knowing your data is safe.
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
VP, Business Intelligence
Segment named a Cool Vendor in Gartner’s Application Architecture, Infrastructure and Integration category.
Forrester TEI report found companies that use Segment see an ROI of $41 million within three years.