Customer Data Platform for enterprise scale
When your data is sprawled across business units, products, and internal teams, your organization can’t trust it to make decisions or use it to serve your customers.
It’s time to get your data together.
Trusted by the world’s leading enterprises
“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform.”
Nic Sauriol, Software Development Leader at IBM
Customer data your organization can actually use
Organizations that leverage customer data to improve their experiences outperform peers by 85 percent (McKinsey & Company). However, few enterprises can consolidate data from every customer touchpoint and empower internal product, analytics, and marketing teams to use it.
With solutions for data collection, unification, and governance, Segment makes it easy to have your data and use it, too.
Collect data from wherever customers interact with your business
- Collect data from over 40 sources, including mobile apps, websites, servers, and cloud applications
- Never miss a data point with fault-tolerant libraries built to ensure deliverability
- Reduce engineering costs of building and maintaining redundant integration code
Create a single source of truth for customer data
- Align your business teams around a common data spec that establishes which events you collect and why
- Resolve user identities across devices, channels, and portfolio brands into comprehensive customer profiles
- Breakdown data silos so each team has access to the same standardized data set
Scale access to high-quality data with governance at the point of collection
- Centralize data governance and enforce standards for data every team can trust
- Automate manual testing processes to ensure all your data matches your spec
- Activate high-quality data in over 200 integrations, including Adobe Analytics, Salesforce Marketing Cloud, and Azure SQL Data Warehouse
Exceed your privacy and security requirements
We take the responsibility of helping you manage your customer data seriously. You, and your security team, can rest easy knowing your data is safe.
- Data encryption at rest and TLS protection in transit
- Fine-grained permissions and Single Sign-On (SSO)
- User deletion and suppression to simplify GDPR compliance
- ISO/IEC 27001:2013 certification
- ISO/IEC 27017:2015 and ISO/IEC 27018:2014 compliance
- EU-U.S. and Swiss-U.S. Privacy Shield Frameworks certification
- Cloud Security Alliance (CSA) Self Assessment CAIQ completion
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
Grace Preyapongpisan
VP, Business Intelligence
Industry leading Customer Data Platform
Forrester Total Economic Impact
Forrester TEI report found companies that use Segment see an ROI of $41 million within three years.