Enterprise companies choose Segment
Break down the silos between teams
Unblock the business teams that support growth, implement the best tools in days, not months, and power your decisions with the same data.
Create a complete view of the customer
Collect data the right way and align across teams. Understand your customer journey across all platforms and channels and optimize your offers by predicting the likelihood someone will buy.
Personalize across sites, apps, and channels
Understand your ideal customers
Create a complete and consistent customer profile that each team can use to personalize real-time experiences and respect user preferences.
Improve conversion rates
Build personalized experiences by adapting your apps and websites to showcase specific products, categories, or content depending on your customers’ recent interactions.
Enable data-driven decision making
Trust your analytics results
Help every team drive positive business impact by making trusted, real-time customer data accessible in tools and reports they want to use.
Focus on experimentation, not data clean up
Combine historical user activity data, demographic data, and transactional data to uncover insights, test ideas, and measure results.
Empower high-performance teams
Evolving into a direct-to-consumer business
Director of Product Engineering, Tory Brady, discusses how Allergan tackled its direct-to-consumer transition and the loyalty program that emerged as a result.
How to deliver better insights while protecting privacy
Daryl Bowden, SVP of Technology at Fox Networks, explains how FOX aligned all teams to a common data framework and improved customer insight, all while protecting customer privacy.
Customer-driven growth at enterprise scale
Maia Sisk, Director of SaaS Growth, shares the story of how IBM partnered with Segment to supercharge customer nurture and growth initiatives.
How to unify customer data analytics
Kerry-Anne Doyle, Director of BI Audience Insights & Analytics at Meredith Corporation shares how Meredith was able to successfully implement a centralized data analytics infrastructure for teams to access and activate their data across Meredith’s 36 brands.
Automate privacy compliance
Set rules to proactively block, hash, and route sensitive data to accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Align data collection throughout your organization by creating a single tracking plan across all your web and mobile apps.
Collect and send data anywhere
Enable 350+ of the best product analytics, A/B testing, and data warehouse tools or write your own custom integrations.