Enterprise companies choose Segment
Break down the silos between teams
Unblock the business teams that support growth, implement the best tools in days, not months, and power your decisions with the same data.
Create a single view of the customer
Collect data the right way and align across teams. Understand your customer journey across all platforms and channels and optimize your offers by predicting the likelihood someone will buy.
Personalize across sites, apps, and channels
Understand your ideal customers
Create a complete and consistent customer profile that each team can use to personalize real-time experiences and respect user preferences.
Improve conversion rates
Build personalized experiences by adapting your apps and websites to showcase specific products, categories, or content depending on your customers’ recent interactions.
Enable data-driven decision making
Trust your analytics results
Help every team drive positive business impact by making trusted, real-time customer data accessible in tools and reports they want to use.
Focus on experimentation, not data clean up
Combine historical user activity data, demographic data, and transactional data to uncover insights, test ideas, and measure results.