Your customer data clarity awaits
When your data is sprawled across business units, products, and internal teams, your organization can’t trust it to make decisions or use it to serve your customers. It’s time to get your data together.Empower high-performance teams
Break down the silos between teams

teams that support growth

in days, not months

the same data


Create a single view of the customer
Personalize across sites, apps, and channels
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Understand your ideal customers
Create a complete and consistent customer profile that each team can use to personalize real-time experiences and respect user preferences. -
Improve conversion rates
Build personalized experiences by adapting your apps and websites to showcase specific products, categories, or content depending on your customers’ recent interactions.
Enable data-driven decision making
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Trust your analytics results
Help every team drive positive business impact by making trusted, real-time customer data accessible in tools and reports they want to use. -
Focus on experimentation, not data clean up
Combine historical user activity data, demographic data, and transactional data to uncover insights, test ideas, and measure results.



Eric Wood Senior Director, Platform Engineering Under Armour"Before Segment, I used to think that customer
data platforms were vaporware."
The ultimate data pipeline
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