Your customer data clarity awaits

When your data is sprawled across business units, products, and internal teams, your organization can’t trust it to make decisions or use it to serve your customers. It’s time to get your data together.

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Empower high-performance teams

Break down silos between user behavior and engagement data

We created a marketing stack with Segment at the center because the other tools were not cutting it. We helped marketing work in a much more progressive way. Tory Brady Director of Product Engineering

Create a single view of the customer

I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future. Daryl Bowden SVP of Technology

Personalize across sites, apps and channels

You can’t have artificial intelligence without information architecture. Maia Sisk Director of SaaS Growth

Enable data-driven decision making

We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users. George Jeng Head of Internal Product

Break down the silos between teams

Unblock the business
teams that support growth

Implement the best tools
in days, not months

Power your decisions with
the same data

Create a single view of the customer

Personalize across sites, apps, and channels

Understand your ideal customers
Create a complete and consistent customer profile that each team can use to personalize real-time experiences and respect user preferences.
Improve conversion rates
Build personalized experiences by adapting your apps and websites to showcase specific products, categories, or content depending on your customers’ recent interactions.

Enable data-driven decision making

Trust your analytics results
Help every team drive positive business impact by making trusted, real-time customer data accessible in tools and reports they want to use.
Focus on experimentation, not data clean up
Combine historical user activity data, demographic data, and transactional data to uncover insights, test ideas, and measure results.

"Before Segment, I used to think that customer
data platforms were vaporware."

Eric Wood Senior Director, Platform Engineering Under Armour

Forrester Total Economic Impact Forrester TEI report found companies that use Segment see an ROI of $41 million within three years. Download the Forrester TEI report

Customer Experience as the Battleground of the Future The rising importance of a single customer view in the data-driven experience economy. Download the 451 Research Pathfinder Report

CRM is not enough Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.

Watch Brandon Purcell from Forrester and the Platform of Independents

Best Customer Data Platform Software Segment is a Customer Data Platform category top leader on G2 with a 4.7 of 5 star rating from 170+ reviews.

Get the complete G2 Grid® report