Your customer data clarity awaits

When your data is sprawled across business units, products, and internal teams, your organization can’t trust it to make decisions or use it to serve your customers. It’s time to get your data together.
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Empower high-performance teams

Break down the silos between teams

Icon point 1 Unblock the business
teams that support growth
Icon point 2 Implement the best tools
in days, not months
Icon point 3 Power your decisions with
the same data
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Create a single view of the customer

Personalize across sites, apps, and channels

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    Understand your ideal customers

    Create a complete and consistent customer profile that each team can use to personalize real-time experiences and respect user preferences.
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    Improve conversion rates

    Build personalized experiences by adapting your apps and websites to showcase specific products, categories, or content depending on your customers’ recent interactions.

Enable data-driven decision making

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    Trust your analytics results

    Help every team drive positive business impact by making trusted, real-time customer data accessible in tools and reports they want to use.
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    Focus on experimentation, not data clean up

    Combine historical user activity data, demographic data, and transactional data to uncover insights, test ideas, and measure results.
Active in +300 tools
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"Before Segment, I used to think that customer
data platforms were vaporware."

Eric Wood Senior Director, Platform Engineering Under Armour