Give every customer the ’personal finance’ experience

Deliver personalized experiences at scale using complete, trustworthy, and compliant customer data.

The world’s most innovative companies
build winning customer experiences with Segment

Centralize and simplify customer data collection across online and offline touchpoints

  • Collect

    See the complete view of your customer by unifying data across web, mobile web, apps, email, support, and offline interactions.

  • Understand

    Identify traits of your high value customers and uncover key events along the customer journey that impact growth, engagement, and retention.

  • Connect

    Centralize and scale access to high-quality, secure data and deliver it to the tools and internal teams that need it.

Explore Connections
What customers say

Segment surfaces any issues in the customer experience that might hurt monetization and has allowed us to make better business decisions faster.

Bruce Wood
Bruce Wood Data Principal at ClearScore
Read the full story

Make informed decisions with clean and compliant customer data

  • Trust

    Power your tools and product cross-sell recommendations with clean, reliable data.

  • Empower

    Align your teams and tools with secure and consistent customer data.

  • Protect

    Simplify compliance with automated data governance and real-time PII screening.

Explore Protocols

Personalize every interaction across the omnichannel customer journey

  • Build

    Create real-time audiences and campaigns without relying on your engineering team.

  • Engage

    Deliver personalized experiences wherever your customers are, whether in a local branch or online.

  • Retain

    Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.

Explore Personas
What customers say

It was important to have no engineering dependencies... Marketing could create custom landing pages for affiliates with a link that tells Segment who this partner is and exactly what happens with them.

Goutham Valeti
Goutham Valeti Head of Analytics at Earnest
Read the full story
Security highlight

Industry-leading Security & Compliance

Our commitment to security and compliance includes a comprehensive suite of certifications and attestations so you can trust that your data stays secure and compliant.

Read  Segment's stance on security
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Apps

Use Segment to integrate with internal systems and best-in-class tools

Activate audiences in 300+ marketing and analytics tools in real time.

Getting started is easy

Start connecting your data with Segment

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