For Marketing Teams
Know your customer, hit your goals
No cookies? No problem. Segment helps you collect valuable first-party data, reducing your customer acquisition cost and increasing return on ad spend by enabling better targeting and multichannel engagement.
Join the 25,000+ companies using the Segment platform
“Having Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop.”
Christian Rocha Castillo
Deputy Director Ecommerce/Digital MediaGet a complete view of your customer
Understand your customer journey and unify every customer touchpoint across all platforms and channels.
Targeted messaging
Deliver a message that's timed and tailored to each audience, suitable for their preferred platform, and designed to influence behavior.
Multichannel personalization
Real-time customer profiles enable the creation of dynamic audiences, allowing for seamless journeys across both native and external channels, including both paid and owned media.
CustomerAI Predictions
Get trusted AI at your fingertips to effortlessly anticipate upcoming customer actions and create tailored campaigns without relying on data science teams.
Push traits to build real-time audiences
Real-time, intelligent audiences
Target the right customer with the right message at the right time. Build audiences and create AI-powered real-time campaigns, without relying on other teams.
Proactively personalize with Predictive Audiences
CustomerAI Predictions includes pre-built Predictive Audiences to inspire new campaign ideas and help you quickly create AI-powered audiences in just a few clicks.
Instant mobile integrations
Send an email or show an ad within minutes of a user performing an action.
Consistent content across platforms
Send a consistent message across all channels — email, Facebook & Google ads, and in-product.
Deliver unified, personalized customer experiences
Build and activate data-driven, personalized campaigns across every customer channel from a centralized platform without relying on technical teams.
Engage anywhere in real time
Activate insights in real time, eliminating the need for manual data reconciliation and collaboration with other teams and systems.
Orchestrate journeys wherever your data is
Enhance customer engagement with personalized experiences across their preferred channels—email, SMS, WhatsApp, Push Notifications, and more—leveraging our 450+ ready-to-use integrations and customizable options.
Build a complete view of your customer
Create profiles and audiences with real-time customer interactions collected across digital touchpoints, without SQL expertise.
Endless opportunities, one centralized platform
Activate your audiences in real-time across 450+ integrations.
Consistency across channels and campaigns
Use the same audiences & data in all your tools to provide a consistent message across all channels.
Effortlessly expand your marketing reach
Test new channels for your campaigns instantly, without requiring engineering & analytical oversight.
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
Getting started is easy
Start connecting your data with Segment.