For Marketing Teams

Know your customer, hit your goals

1st party data reduces Customer Acquisition Cost, and increases Return on Ad Spend by enabling better targeting and omnichannel engagement.

Join the 25,000+ companies using the Segment platform

“Having Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop.”

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Complete view of the customer

Unify your customer touch points across all platforms and channels. Understand your customer journey.

Personalized Messages

Deliver a message that’s audience-, time-, channel-, and behavior-specific.

Truly ‘Omni’ Omni-channel

Real-time customer profiles power rich audiences, which mean journeys can span native and external channels, whether paid or owned.

Propensity modeling

Optimize your offers by predicting the likelihood someone will buy.

Emails Today3
Propensity to Buy 14 Days75%
Push traits to build real-time audiences

Real-time audiences

Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.

Activate any tool instantly

Create custom campaigns whenever a user drops off the funnel.

Make your mobile integrations agile

Send an email or show an ad within minutes of a user performing an action.

Remove vendor lock-in

Send a consistent message across all channels — email, facebook & google ads, and in-product.

Real-time audiences

Deliver unified, personalized customer experiences

Build and activate data-driven, personalized campaigns across every customer channel from a centralized platform without relying on other teams.

Engage in real time, anywhere, anytime

Activate in real time instead of having to manually reconcile your data and work with other teams and systems to drive insights to action.

Orchestrate journeys where your data is

Deliver personalized experiences where, when, and how your customers want with our native email and SMS channels, custom channels, and 450+ out-of-the-box integrations.

Build a complete view of your customer

Build profiles and audiences with real-time customer interactions collected across digital touchpoints, without SQL expertise.

Illustration: Deliver Unified Customer Experiences

Robust marketing appstore

Activate audiences in 450+ marketing tools, in real-time.

Consistent data

Use the same audiences & data in all your tools to provide a consistent message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering & analytics projects.


“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol

Software Development Leader

increase in revenue following a three-month customer messaging pilot program

Getting started is easy

Start connecting your data with Segment.