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Segment for Marketing Teams

Personalize
every interaction

Segment enables personalized, consistent, and real-time customer experiences.

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Single view of the customer

Unify your customer’s touch points across all platforms and channels. Understand your customer journey.

Email Personalization

Personalize emails with recommendations based on user behavior.

Frequency Caps

Understand the number of emails reaching a customer every day & limit it to prevent unsubscribes.

Propensity Modeling

Optimize your offers by predicting the likelihood someone will buy.

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Emails Today 24s
3
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Propensity to Buy 14 Days 2m
75%
Push traits to build real-time audiences
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Real-time audiences

Target the right customer with the right message at the right time. Build audiences and create realtime campaigns, without relying on other teams.

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Cart Abandonment

Create custom campaigns whenever a user drops off the funnel.

Act fast

Send an email or show an ad within minutes of a user performing an action.

Omnichannel messaging

Send a consistent message across all channels — email, facebook & google ads, and in-product.

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Cart Abandoners 24s
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Holiday Shopper 2m
Push audiences to your favorite tools
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Robust marketing appstore

Activate audiences in 300+ marketing tools, in realtime.

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Consistent data

Use the same audiences & data in all your tools to provide a consistent message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering & analytics projects.

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