Simplify CCPA compliance with Segment

Manage consumer deletion requests at scale

Delete user data from Segment

Honor consumer deletion requests with a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.

Forward deletion requests

Automatically delete user data from supported raw data destinations or send deletion requests to compatible tools, like Mixpanel, Braze, and Intercom.

Monitor deletion status and requests

Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your consumers and your company.

Take a proactive approach to privacy with the Privacy Portal

Automate data discovery and classification

Automatically detect and classify personal information in real time instead of wasting months manually creating an inventory.

Manage your risk exposure

Set rules to proactively block, hash, or route customer data to comply with your company’s privacy requirements.