Simplify CCPA compliance with Segment

Honor consumer rights under the California Consumer Privacy Act.


Manage consumer deletion requests at scale

Delete user data from Segment

Honor consumer deletion requests with a simple interface or use Segment’s HTTP API to delete a specified user’s data from Segment.

Forward deletion requests

Automatically delete user data from supported raw data destinations or send deletion requests to compatible tools, like Mixpanel, Braze, and Intercom.

Monitor deletion status and requests

Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your consumers and your company.

Illustration: Manage consumer deletion requests at scale

Streamline access requests

Compile user data for access requests

Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.

Instantly rectify user data

Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.

Illustration: Streamline access

Take a proactive approach to privacy with the Privacy Portal

Automate data discovery and classification

Automatically detect and classify personal information in real time instead of wasting months manually creating an inventory.

Manage your risk exposure

Set rules to proactively block, hash, or route customer data to comply with your company’s privacy requirements.

Illustration: Privacy portal

Segment’s commitment to data privacy

We take the responsibility of respecting privacy seriously. Here are a few initiatives Segment is committed to:

Data Processing Agreement

Our updated Data Processing Agreement (DPA) reflects the requirements of the CCPA.

Privacy By Design

Segment takes a holistic approach to security and privacy, and does not sell our customers' user data.

Updated Privacy Policy

We will update our Privacy Policy to honor both the CCPA and our commitment to privacy.

Data Protection Officer

Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.

Getting started is easy

Start connecting your data with Segment.