Segment Connections
Connect all of your customer data in one platform
Collect, unify, and activate all your first-party data in a single platform to power personalized customer experiences.

Learn more about each of the Segment features and decide which are most critical for your team with our interactive product tour.
Segment Connections
Collect, unify, and activate all your first-party data in a single platform to power personalized customer experiences.
Join 25,000+ companies using the Segment platformes
Collect first-party data from every touch point and send it to any tool to get a full view of customers across your app, sales, support, payment, and messaging experiences.
Connect data across any tool to create customer profiles, activate tools, and accelerate compliance.
Get all the tools you need to manage your customer data
Streamline regulatory compliance and consent management
Accelerate compliance with GDPR, CCPA, and other regulations using automated data rights management. Integrate built-in consent enforcement to create a single source of truth for user consent—whether your customers want to delete or modify their data or stop allowing it to be collected entirely.
Getting setup with Segment Connections is as easy as 10 lines of code.
Work with one of our trusted partners to get coding support or explore a pre-built customer data solution. View partners
The Segment CDP is proven and trusted at scale. Start connecting all of your customer data today with a free Twilio Segment account.
Every marketing and analytics app runs on the same three types of first-party data: who your users are, what they are doing, and where they are when they're doing it. Collect it all at once with Segment Connections and send it to any tool.
A first-party data collection platform is a tool that allows you to collect data from people who visit your website, use your products, or visit your physical locations. Governing how and where first-party data can be used is the key to first-party data privacy.
Segment helps collect, clean, and consolidate first-party data at scale and in real time. With unified profiles, businesses gain a 360-degree view of their customers to understand their behavior, preferences, and trends. This can be used to create highly nuanced audience segments and to orchestrate personalized experiences based on people’s behavior.
Segment uses a single API to collect customer event data and to enrich that data with information stored in a data warehouse, CRM, payment systems, internal databases, and more. You can connect your data Sources in-app, or programmatically with the Segment API.
Connections offers more than 450 pre-built integrations that include storage systems (e.g., Snowflake, BigQuery, Amazon S3, Redshift), business intelligence tools, and marketing automation tools. With Functions, teams can also create their own custom sources and destinations.