A/B test and personalize customer journeys and funnels with Twilio Engage
In this recipe, you’ll learn how to use Engage (formerly Personas) and Destinations by Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.
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What do you need?
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Segment account
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Segment Personas
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Kameleoon account
A/B test and personalize customer journeys and funnels based on Segment Personas
With a huge integration catalog and plenty of no-code features, Segment provides easy-to-maintain capability to your teams with minimal engineering effort. Great data doesn't have to be hard work!