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Acquisition

Acquisition Fundamentals

Jes Kirkwood By Jes Kirkwood Senior Content Marketing Manager, Twilio Segment

In this session, Segment's Jes Kirkwood, who runs the Growth Masters program, offers a crash course on the fundamentals of customer acquisition.

Resources

Watch Brian Balfour's Four Fits Framework for $100M Growth

Watch Guillaume Cabane's Building a Marketing Moat to Crush the Competition

Read Soft Launching User Acquisition Strategies Recipe

Recommended lessons

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