Recommendations
Deliver the most relevant experiences to every customer with AI-powered recommendations designed to cost-effectively drive revenue and strengthen loyalty.
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With Recommendations, marketers can tailor every experience to each customers’ predicted product and brand preferences with out-of-the-box machine learning that makes it easy to help people find, buy, and engage with what they want faster—without needing to rely on data science teams.
Easily discover, target, and engage customers most likely to purchase a specific product, brand, or category with a user-friendly Product-Based Recommendation Audience builder that saves time while improving your campaign results.
With Recommendation Traits, you can easily update customers’ profiles with the top products, brands, or categories they’re most likely to purchase to power dynamic personalization on any channel.
Strategically personalize and time campaigns and customer journeys across every channel to reduce customer acquisition costs, grow revenue, and strengthen customer loyalty.
Use Recommendations to take a product or content-first approach to effectively move the needle on a wide variety of B2C and B2B use cases.
Build better lookalike audiences based on product-specific purchase intent, and conserve ad spend by suppressing audiences to users with a low likelihood to purchase specific products.
Effortlessly spot people ready for upgrades and serve up the right content for those most likely to purchase complimentary products.
Personalize ad offers, web experiences, and multichannel campaigns based on people’s predicted next purchase to drive higher engagement and conversions.
Reduce excess stock and improve profitability by promoting overstocked items to the customers who are most likely to purchase them.
Better understand your customers’ wants and needs as they change over time.
Reward loyal shoppers and improve customer lifetime value (LTV) by offering timely and relevant incentives to your VIPs.
Start connecting your data with Segment.