Taboola (Actions)
Taboola Actions
Taboola Destination allows customers to target segment audiences within Taboola campaigns.
Enhance your user acquisition efforts by integrating with Taboola.
Generate Taboola audiences using segment data to achieve user-level reach across various digital environments.
Execute focused advertising campaigns on Taboola to attract new users.
Create and upload audience data to develop custom segments for more effective targeting.
How Taboola Works
When configuring Taboola Actions as a destination for your audience, it will create an empty custom audience in your Taboola account.
When syncing the audience with Taboola, Segment will send events to Taboola to add or remove users from your Taboola audience based on your segment audience conditions and rules.
You can then target this audience in your Taboola campaigns.
Get more out of Taboola with Segment
Segment ensures automatic updates to Taboola audiences, reflecting user movements based on preferences, to maintain data accuracy and relevance. Using Taboola's onboarding API, Segment syncs audience data, allowing you to target your segment audiences in Taboola campaigns.
Taboola will match and target audience users if they have email or device ID data.
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Integrate Taboola (Actions) with Segment
Segment makes it easy to set up Taboola (Actions).