Yahoo DSP enables customers to plan and run omnichannel campaigns.
Easy data onboarding in the Yahoo's full-funnel programmatic advertising platform, Yahoo DSP
Seamless matching against Yahoo ConnectID enables omnichannel activation, including user-level reach, across digital environments
Designed to drive real business results for brands
Easily target, optimize, and measure across omnichannel campaigns
Scalable quality supply for enhanced reach
AI-driven algorithm for improved targeting and efficiency
Actionable insights provided to meet specific business needs
How Yahoo Audiences Works
Segment's integration with Yahoo DSP is exclusive to customers of Segment's Engage product. Segment ensures automatic audience updates to the Yahoo DSP segment, reflecting user movements in and out of audiences basis, maintaining data accuracy and relevance.
Get more out of Yahoo with Segment
The integration with Yahoo Audiences offers seamless syncing of Segment's audience data, utilizing supported identifiers such as email, phone, or mobile advertising IDs. These identifiers are hashed as required by Segment. To link the audience to the Yahoo DSP destination, users can navigate through the Engage UI. Once successfully linked, a segment labeled with the Engage audience name and ID becomes readily visible within the Yahoo DSP portal.