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Use AI to turn every customer interaction into a unique customer experience

Establish a customer data foundation

Intelligent customer engagement and AI models are only as good as the quality of your data. Collect, clean, and activate AI-ready data.

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Unify your customer profile

Create a complete, unified picture of your customer, including predictions on how and why they interact, for better engagement.

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Unify your customer profile

Create a complete, unified picture of your customer, including predictions on how and why they interact, for better engagement.

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Use AI to turn every customer interaction into a unique customer experience

Segment makes it easier than ever to understand, predict, generate, and engage each individual customer in real-time and at scale.

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Personalize on every channel

Build the experiences your customers want by activating data + intelligence through the complete customer journey.

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Twilio Developer Plan

Get access to Data + Intelligence in Segment exclusively for Twilio developers.

Unified customer database

Build a unified view of your customers across web, mobile, and Twilio data in your data warehouse.

Query-ready data

Warehouse data is automatically aligned to a set schema and optimized for cost and performance.

Deep customer insights

Evaluate campaign performance and deliverability metrics, analyze historical trends, and power data science models.

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Power your AI strategy

State of Personalization Report 2023

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

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Ensuring your data is AI ready

Segment’s customer data platform (CDP) collects, cleans, and activates AI-ready data so businesses can ensure AI applications are more precise, intelligent, and impactful.

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How to master customer engagement in the AI era with data

In this webinar, discover how Segment CDP becomes the center of your AI models to help generate intelligent responses, anticipate customer needs, and drive conversion rates like never before.

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