Breather used Segment Ad Sources to get better ROI on ads.

The Challenge

Breather was losing too much time trying to manually compile and integrate its data. And the longer it took to centralize Breather’s data into a single source of truth, the longer Breather would be going without valuable campaign insights.

The Solution

Breather started using Segment to track all event data. Pushing their event data out to various analytics and marketing destinations enriched Breather’s dataset, all of which was being sent back to their internal database for more complex analysis using SQL. Working with data from multiple ad platforms via Segment Ad Sources, Breather analyzes and takes action on its ad spend.

The Result

With the time they’ve saved on data tagging, Breather can conduct more complex data analyses. By analyzing users’ time to first booking after clicking through, Breather discovered a discrepancy in time to conversion among ad platforms. From there, they were able to boost ROI by modifying their strategy.