Analytics is crucial for product market fit
“Segment helps businesses set up analytics the way it was meant to be — quantifying product-market fit, understanding customers, and trying new tools — all without redundant or time-consuming work.“
Gustaf AlströmerPartner at Y Combinator
Let your engineers focus on product, not integrations
Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 400+ tools in just a few minutes.
One API. Cleaner code.
Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.
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$1M in free software
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Thousands of startups trust Segment
Startups, from early-stage to unicorn, use Segment as their single hub to collect, manage and route analytics data. Learn more in our startup stories.
“Frame.io needed a definitive 'single source of truth' where they could unify diverse data sources that would provide the full picture of their customers and Twilio Segment provided that.”
Kyle GesuelliHead of Growth
reduction in the handle time on support tickets
Learn how analytics can accelerate your startup
Get started with analytics the right way. Learn how to quantify product-market fit, design your first funnel, tracking plan, metrics, and build a data-driven company.
Analytics for startups:
From AWS Loft, by Ilya Volodarsky, Founder at Segment
Get exclusive deals on your favorite tools
Focus on building your product. We’ll get you a sweet discount on all of the best marketing and analytics tools that work with Segment.
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Get 40,000 points after spending $10,000
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