The ultimate analytics setup is now free

Collecting and analyzing customer data is critical to growing a startup. That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks.

Interested in offering Segment startup credits to your portfolio, or customers?

Become a partner
illustration: Industry Startups Hero

Analytics is crucial for product market fit

“Segment helps businesses set up analytics the way it was meant to be — quantifying product-market fit, understanding customers, and trying new tools — all without redundant or time-consuming work.“

Gustaf Alströmer

Partner at Y Combinator

Let your engineers focus on product, not integrations

Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 300+ tools in just a few minutes.

Illustration: Let Engineers Focused on Product

One API. Cleaner code.

Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.

Illustration: One Api Cleaner Code

Get $25,000 in Segment credits

Segment credits

Eligible startups get $25,000 in Segment credits to use on our team plan.

$1M in free software

We’ve partnered with marketing and analytics companies like Amplitude, AWS, and Intercom to offer sweet deals on the tools startups need most.

Startup resources

We've designed resources to help you level up your data and analytics like Analytics Office Hours and Analytics Academy.

Eligibility requirements

  • Incorporated two years ago (see FAQs for exceptions)
  • Raised no more than $5MM in total funding

    Want double the Segment credits?

    Send this page to your investor or accelerator where they can apply to be a partner. Have more questions?

    Thousands of startups trust Segment

    Startups, from early-stage to unicorn, use Segment as their single hub to collect, manage and route analytics data. Learn more in our startup stories.

    “ needed a definitive 'single source of truth' where they could unify diverse data sources that would provide the full picture of their customers and Twilio Segment provided that.”

    Kyle Gesuelli

    Head of Growth


    reduction in the handle time on support tickets

    Learn how analytics can accelerate your startup

    Get started with analytics the right way. Learn how to quantify product-market fit, design your first funnel, tracking plan, metrics, and build a data-driven company.

    Illustration: Cover

    Analytics for startups:

    From AWS Loft, by Ilya Volodarsky, Founder at Segment

    Get exclusive deals on your favorite tools

    Focus on building your product. We’ll get you a sweet discount on all of the best marketing and analytics tools that work with Segment.

    Free Credits

    Between $5,000 and $25,000 in AWS credits
    90% off

    90% off their Premium Plan for 1 year

    Free Credits

    $50,000 in annual credits towards the Growth Plan

    90% off

    Up to 90% off HubSpot software, resources, and support through the HubSpot for Startups Program.

    80% off

    Pro plan and Chatbots for only $49/month for 12 months


    20 seats, 1K sessions and a month of data retention for free

    Free Credits

    12-month extended trial of the Hotjar Plus plan


    1 free year of The Zendesk Suite

    Free Credits

    $50,000 in annual credits towards the Growth Plan

    60% off

    60% off list price

    Attribution App
    90% off

    90% off first year up to 500k MTU

    90% off

    90% off any ActiveCampaign annual plan for the first year

    Free Credits

    3 months free on the startup plan*

    Free Credits

    Extended 12-month trial of Split’s platform edition

    90% off

    90% off for the first year up to 200,000 subscribers

    Free Credits

    $10,000 in Freshworks credits


    $1,000 signup bonus and waived card fees for life

    75% off

    75% off Startup and Growth plans for 1 year

    Free Credits

    $5,000 in MongoDB Atlas credit and 1:1 consulting with a Technical Advisor

    Want to offer your product to thousands of startups?

    Join the Segment Startup Program to access our full deal book

    Apply now