The ultimate analytics setup is now free

Collecting and analyzing customer data is critical to finding product-market fit. That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks.

Illustration: Industry Startups Hero

Analytics is crucial for product market fit

“Segment helps businesses set up analytics the way it was meant to be — quantifying product-market fit, understanding customers, and trying new tools — all without redundant or time-consuming work.“

Gustaf Alströmer

Partner at Y Combinator

Let your engineers focus on product, not integrations

Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 450+ tools in just a few minutes.

Illustration: Let Engineers Focused on Product

One API. Cleaner code.

Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.

Illustration: One Api Cleaner Code

Get $25,000 in Segment credits

Segment credits

Eligible startups get full access to our team plan (up to $25,000 value) free for up to two years.

$1M in free software

We’ve partnered with marketing and analytics companies like Amplitude, AWS, and Intercom to offer sweet deals on the tools startups need most.

Startup resources

We’ve designed resources to help you level up your data and analytics like Analytics Office Hours and Analytics Academy.

Eligibility requirements

Incorporated less than 2 years ago + raised no more than $5MM in total funding.

Want double the Segment credits?

Send this page to your investor or accelerator where they can apply to be a partner. Have more questions? Check out our FAQ.

Thousands of startups trust Segment

Startups, from early-stage to unicorn, use Segment as their single hub to collect, manage and route analytics data. Learn more in our startup stories.

“ needed a definitive 'single source of truth' where they could unify diverse data sources that would provide the full picture of their customers and Twilio Segment provided that.”

Kyle Gesuelli

Head of Growth

reduction in the handle time on support tickets

Learn how analytics can accelerate your startup

Get started with analytics the right way. Learn how to quantify product-market fit, design your first funnel, tracking plan, metrics, and build a data-driven company.

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Analytics for startups:

From AWS Loft, by Ilya Volodarsky, Founder at Segment

Get exclusive deals on your favorite tools

Focus on building your product. We’ll get you a sweet discount on all of the best marketing and analytics tools that work with Segment.

Free Credits

$5,000 in AWS credits


20 Seats of GitHub Enterprise free for one year and 50% off in year two

Free Credits

$1,000 in credits for Notion's Team plans
90% off

90% off their Premium Plan for 1 year

Free Credits

$50,000 in annual credits towards the Growth Plan

90% off

Up to 90% off HubSpot software, resources, and support through the HubSpot for Startups Program.


Intercom free for 12 months


20 seats, 1K sessions and a month of data retention for free

Free Credits

12-month extended trial of the Hotjar Plus plan


1 free year of The Zendesk Suite

60% off

60% off list price

Free Credits

100K monthly external active users with up to 5 enterprise connections


Free banking and financial planning stack: Free wires & ACH and $500.00 cash for your startup

Free Credits

$450 off our Growth Plan

90% off

90% off any ActiveCampaign annual plan for the first year

Free Credits

Extended 12-month trial of Split’s platform edition

90% off

90% off for the first year up to 200,000 subscribers

Free Credits

$10,000 in Freshworks credits

Free Credits

$500 in MongoDB Atlas credit and 1:1 consulting with a Technical Advisor

Free Credits

Between $5,000 and $25,000 in DigitalOcean Cloud credits

Free Credits

Get 40,000 points after spending $10,000

Want to offer your product to thousands of startups? Submit a deal.

Join the Segment Startup Program to access our full deal book

Apply now