All Integrations

Session recording and analytics

FullStory

  • Captures users videos so marketers can click on page elements to uncover new visitors, referral pages or pages clicked

  • Enables “OmniSearch” function to identify users by categories like email, name,  lifetime spend, or test group, and filter based on engagement like text clicked, URL visited, or time on site

  • Logs JavaScript errors and provides detailed real-time information based on customer browser

  • Pushes customer segments, session notes, and detailed user information information to Slack, HipChat, or Trello

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Segment makes it easy to set up FullStory

How FullStory works

Fullstory works by collecting all the page views, mouse movements, and clicks that visitors make on your site. Its Javascript library must be installed on any pages of your site where you want to collect that information. The data collected automatically is great, and powers most Fullstory features, but it doesn’t tell you who your visitors are or other important information like their plan details, signup date, etc. Adding those details means you’ll need to figure out a system to pull them from your database and pass them through to Fullstory using its Javascript API.

Access customer experience data with captured and indexed clicks, keypresses, and page transitions.
Access customer experience data with captured and indexed clicks, keypresses, and page transitions.
Surfaces moments of potential user frustration with faulty UIs by tracking Rage, Error, and Dead clicks.
Surfaces moments of potential user frustration with faulty UIs by tracking Rage, Error, and Dead clicks.
Playback is a fully inspectable recreation of your site, including the DOM, JS console, and assets.
Playback is a fully inspectable recreation of your site, including the DOM, JS console, and assets.

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Get more out of FullStory with Segment

Installing Fullstory with Segment makes it simple to get up and running without custom code or added implementation time. All you need to do is sign up for Fullstory, paste your credentials into the Segment integrations page and the Segment snippet will load Fullstory in the background to start recording user sessions immediately. The standard web analytics data you’d expect will all be collected automatically: traffic sources, device, location, page info, clicks. The user ID and traits that are being recorded in Segment will also appear in Fullstory automatically, with email and display name mapped to the special traits available in Fullstory. This means that no custom coding is necessary to get Fullstory up and running with identified user session recordings, saving you time and development resources.

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Segment makes it easy to set up FullStory

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.