All Integrations

Ecommerce email marketing and analysis

Klaviyo

  • Pools data from POS software or ecommerce platforms and supports segmentation based on category and event triggers like product bought, page viewed, email engagement, or amount spent

  • Automates triggered emails so marketers can send out abandoned cart newsletters, welcome campaigns, or order announcements

  • Measures opens, clicks, revenue generated, breakdown of generated revenue based on custom attributes (like type of campaign or amount gained per recipient), and provides trend reports, cohort analysis, and subscriber growth

  • Integrates with Magento, BigCommerce, Shopify, or custom platforms so marketers can analyze data in one place

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Segment makes it easy to set up Klaviyo

How Klaviyo works

Klaviyo is a powerful email tool focused on ecommerce that is most valuable when all your customer data is available to build segments with and fire off event-triggered campaigns from. You can send data to Klaviyo through its Javascript API for websites, one of its server-side libraries, or directly to the API. For ecommerce there’s a large set of important events, product, and order data that needs to be installed on all platforms to get the most out of Klaviyo. Once data is flowing, most configuration (like building segments or triggered campaigns) happens in the Klaviyo dashboard.

Enables marketers to build custom email campaigns by choosing font family, text color, and link color
Enables marketers to build custom email campaigns by choosing font family, text color, and link color
  Pulls campaign stats into dashboard so teams can analyze image library, data feeds, open campaigns, and email templates
Pulls campaign stats into dashboard so teams can analyze image library, data feeds, open campaigns, and email templates

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Get more out of Klaviyo with Segment

Segment API methods map perfectly through to Klaviyo. That means you won’t have to learn any new APIs or do additional development work to get your customer data into Klaviyo if you turn it on via its Segment integration. All your customer data from Segment’s identify and track calls will show up in Klaviyo. Most importantly, Segment’s ecommerce spec is mapped to the format of events and data that Klaviyo expects. There’s no need to install additional code hooks or learn a new data schema. Klaviyo is also available as a Segment data source, which means events like delivered, opened, clicked, or unsubscribed get sent back through Segment and out to your other integrations and warehouses by just toggling a setting, no custom code or ETL needed.  

Try Segment

Segment makes it easy to set up Klaviyo

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.