Klaviyo
Email + SMS Marketing Automation and Analytics for Ecommerce
Pools data from ecommerce platforms such as Magento, Salesforce Commerce Cloud, BigCommerce, Shopify, or other custom platforms so marketers can analyze and activate data in one place
Automates triggered emails and SMS to enable abandoned cart messages, welcome campaigns, order updates, and more
Benchmarks performance against your closest peers on Klaviyo to help optimize marketing strategies
How Klaviyo works
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. Because the Klaviyo database integrates seamlessly with your tech stack, you can get the full story on every customer that visits, and then—from the same platform—use those insights to automate personalized email and SMS communications that make people feel seen. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.
Get more out of Klaviyo with Segment
Segment API methods map perfectly through to Klaviyo. That means you won’t have to learn any new APIs or do additional development work to get your customer data into Klaviyo if you turn it on via its Segment integration. All your customer data from Segment’s identify and track calls will show up in Klaviyo. Most importantly, Segment’s ecommerce spec is mapped to the format of events and data that Klaviyo expects. There’s no need to install additional code hooks or learn a new data schema. Klaviyo is also available as a Segment data source, which means events like delivered, opened, clicked, or unsubscribed get sent back through Segment and out to your other integrations and warehouses by just toggling a setting, no custom code or ETL needed.
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Integrate Klaviyo with Segment
Segment makes it easy to set up Klaviyo.