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Automated messaging

Outbound

  • Supports HTML/CSS or drag-and-drop email creator so marketers can develop and deploy responsive emails using third-party email providers or Outbound’s delivery service

  • Enables real-time iOS and Android push, SMS, and clickable web push marketing campaigns to segmented users based on a combination of user behavior and event data

  • Provides A/B test and auto-optimizes options so marketers can test message versions and push content to users who complete custom goals

  • Sections off control groups so marketers can control experiment environment

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Segment makes it easy to set up Outbound

How Outbound works

Outbound lets you message users across various mediums, including email, SMS, web, and mobile push. The flexibility is great, but it takes a good amount of work to get things up and running when you need data from web, iOS, and Android combined. The web implementation is a Javascript library that you’ll need to configure and hook into for data about who your users are and what they’re doing on your site. On the mobile side you’ll need to bundle the Outbound SDKs for iOS and Android and configure things so you can collect the push token. You’ll also need to record user traits and actions with the Outbound API by adding hooks into your iOS and Android app code.

Use data from Segment or other sources to create targeted campaigns based customer profiles and actions.
Use data from Segment or other sources to create targeted campaigns based customer profiles and actions.
Engage customers with personalized messaging across channels, including web, email, and mobile.
Engage customers with personalized messaging across channels, including web, email, and mobile.
Define and track customer conversion goals for every variant of your campaigns.
Define and track customer conversion goals for every variant of your campaigns.

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Get more out of Outbound with Segment

There are several advantages to installing Outbound through its Segment integration. On the web side you’ll be up and running quickly since Segment will load the Javascript library and pass through to Outbound the customer data you’re already collecting with Segment (who your users are and what they’re doing on your site). For mobile app installations, Segment saves you even more time. You don’t need to bundle any additional SDKs or add code hooks into your apps as you would with a native installation. All you need to do is enable the Outbound integration and everything happens on the Segment server. Your existing Segment events and user data gets tracked, sent to the Segment server, then translated into Outbound format and sent directly. That data includes the push token you’ll need to send push notifications to users. 

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Segment makes it easy to set up Outbound

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.