All Integrations

Internet protocol and HTTP callback

Webhooks

  • Submits real-time user data whenever a user’s action is tracked with track() method or their traits are tracked with the  identify() method so teams can record data and analyze it in their own analytics tools

  • Ties customer information such as name, email, pageviews, browser information, and behavior traits to a dedicated IP so teams can track customer data 

  • Records mobile and ecommerce data like revenue, products purchased by pulling data from third-party payment platforms 

  • Supports up to five custom HTTP endpoints and maps events to custom features within Facebook Ads and Google Analytics

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Segment makes it easy to set up Webhooks

How Webhooks works

A Webhook is an HTTP callback: a simple event-notification via HTTP POST. A web application implementing Webhooks will POST a message to a URL when certain things happen. The exact code required to make HTTP POST requests will depend on your application’s software language and architecture.


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Get more out of Webhooks with Segment

If you’ve already got Segment installed, you have all the code you need to start using Webhooks. Any data you collected with Segment can be sent onwards to up to five Webhook destinations of your choice. This takes full advantage of your existing code and means that you don’t need to make modifications to start using Webhooks immediately.


Try Segment

Segment makes it easy to set up Webhooks

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.