What is Personas?
Personas is a new product built on the Segment platform. With Personas, you can treat your customers like people, not data points.
Unify user history across devices and channels into one comprehensive profile
Trait and Audience Building
Synthesize raw data into traits, audiences, and predictions for each customer
Use these enrichments to personalize marketing campaigns and in-app experiences
Combine user history across devices and channels
Merge a user’s identity across different channels into one profile, whether they browsed on the web, bought on mobile, or submitted a support ticket.
Match IDs with accuracy
Personas is built on the Identity Graph, a new technology that merges the identities that you're sending to Segment to the right profile.
Stop maintaining a million micro-services
Let Segment handle the infrastructure required to update derived user traits and push them to your marketing tools.
Surface insights from a wealth of data
Build Computed Traits on top of your data, like average order value and Audiences like Weekend Buyers, to help you send more targeted messages.
Create audiences with a few clicks or code
Personas offers several options for building Computed Traits and Audiences. Use the flexibility of code or a drag-and-drop interface to configure audiences meaningful to your business.
Export user-level features to train your predictive models
Export Personas data to train your models, then score your users with predictive traits in real-time.
Cater your marketing to each customer
Segment syncs your Computed Traits and Audiences to your favorite marketing tools, like Facebook Ads, Marketo, Optimizely, and more, so you can tailor your campaigns to each person.
Develop targeted in-app experiences
Use the Personas Profile API to programmatically access user profiles and personalize your on-site and in-app experience.
Keep your messages in sync
By creating your Audiences within Segment instead of your end tools, you can keep your segmentation rules consistent across channels.
Join innovative companies using Segment to drive personalization
Security & Privacy
Rest easy knowing your data is safe. Your data is encrypted from end-to-end and at rest. We never sell or share user data, and Personas will be GDPR ready.
Don't wait for ETL jobs and SQL queries to run. Personas computes traits in just about real-time.
Keep your Audiences fresh. Custom Traits will compute automatically based on new user behavior.
Personas will be launching in 2018. Request a spot in the beta to get a sneak peek before everyone else.