Collect data once with Segment

Integrate a best-in-class marketing and analytics stack.

Easily integrate any tool your team needs for analytics, growth, marketing, and more

Connections is your central hub to capture every customer-facing interaction with your business, whether digital or offline. Power all of your tools with good data — your own first-party data.


Use a single API to capture and send customer data exactly where you need it


Connect all of your marketing and analytics tools to the same good data


Setup, test, and swap new tools with a common UI and data observability

Simplify data collection with a single API

Collect event data from your mobile apps, websites, and servers with one API. Use turnkey integrations to pull in contextual data from cloud apps like your CRM, payment systems, and internal databases.

Explore our API View the Sources catalog

Make data reliable

Never miss a data point. Our trusted libraries and infrastructure queue, batch, retry, dedupe, and archive messages for all your connected data, so you can be confident your data is correct.

Learn how we approach infrastructure

Use best-in-class integrations

Say goodbye to hundreds of developer hours spent building and maintaining integrations. Easily turn on new tools for advertising, email, push notifications, analytics, webhooks, and more—or replay data into future tools.

Explore the Destinations catalog

Centralize customer data

Get insights about your customers faster without needing ETL pipelines. With data flowing to Segment, your teams get consistency across all your tools including warehouses.

Learn about our integrations for warehouses

Adapt your stack for any opportunity

Test your implementation, review the data you’re collecting, and easily control where your data flows with tools for debugging and data management.

Built for rapid growth and enterprise scale

We take the responsibility of helping you manage your customer data seriously no matter the size of your business.


Secure and private by default

Segment never shares or sells customer data. Your data is encrypted in transit and at rest.

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Configurable and controlled

Manage workspace configuration, permissions, and single sign-on the way you want.

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Segment will erase data when your users exercise rights outlined by GDPR.

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Getting started is easy

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