Integrate a best-in-class marketing and analytics stack.
Connections is your central hub to capture every customer-facing interaction with your business, whether digital or offline. Power of all your tools with good data — your own first-party data.
Use a single API to capture and send customer data exactly where you need it
Connect all of your marketing and analytics tools to the same good data
Setup, test, and swap new tools with a common UI and data observability
Collect event data from your mobile apps, websites, and servers with one API. Use turnkey integrations to pull in contextual data from cloud apps like your CRM, payment systems, and internal databases.
Never miss a data point. Our trusted libraries and infrastructure queue, batch, retry, dedupe, and archive messages for all your connected data, so you can be confident your data is correct.
Say goodbye to hundreds of developer hours spent building and maintaining integrations. Easily turn on new tools for advertising, email, push notifications, analytics, webhooks, and more—or replay data into future tools.
Get insights about your customers faster without needing ETL pipelines. With data flowing to Segment, your teams get consistency across all your tools including warehouses.
Test your implementation, review the data you’re collecting, and easily control where your data flows with tools for debugging and data management.
We take the responsibility of helping you manage your customer data seriously no matter the size of your business.
Segment never shares or sells customer data. Your data is encrypted in transit and at rest.
Manage workspace configuration, permissions, and single sign-on the way you want.
Segment will erase data when your users exercise rights outlined by GDPR.
Check out Recipes, your most common use cases with the tools that power them all packaged up and ready for your data. Get started in minutes using Segment and your favorite tools for email, advertising, analytics, live chat, mobile and more!
With Segment and Optimizely, you can easily test calls to action to find out which result in higher shopping cart conversions
Use email to guide new users through your on-boarding funnel with Autopilot and Segment.