Collect data once with Segment
Integrate a best-in-class marketing and analytics stack.
Easily integrate any tool your team needs for analytics, growth, marketing, and more
Connections is your central hub to capture every customer-facing interaction with your business, whether digital or offline. Power all of your tools with good data — your own first-party data.
Sources
Use a single API to capture and send customer data exactly where you need it
Destinations
Connect all of your marketing and analytics tools to the same good data
Hub
Setup, test, and swap new tools with a common UI and data observability
Simplify data collection with a single API
Collect event data from your mobile apps, websites, and servers with one API. Use turnkey integrations to pull in contextual data from cloud apps like your CRM, payment systems, and internal databases.
Explore our API View the Sources catalog
Make data reliable
Never miss a data point. Our trusted libraries and infrastructure queue, batch, retry, dedupe, and archive messages for all your connected data, so you can be confident your data is correct.
Use best-in-class integrations
Say goodbye to hundreds of developer hours spent building and maintaining integrations. Easily turn on new tools for advertising, email, push notifications, analytics, webhooks, and more—or replay data into future tools.
Explore the Destinations catalog
Centralize customer data
Get insights about your customers faster without needing ETL pipelines. With data flowing to Segment, your teams get consistency across all your tools including warehouses.
Adapt your stack for any opportunity
Test your implementation, review the data you’re collecting, and easily control where your data flows with tools for debugging and data management.
Test tracking
View a list of every trait, event, and page call you’re tracking in the live debugger.
Filter your data
Set filters for how data gets sent to all, some, or no destinations.
Observe your data
Easily identify and resolve data delivery issues.
Own your data
Quickly switch or add new tools in days instead of months with options to backfill historical data.
Test tracking
View a list of every trait, event, and page call you’re tracking in the live debugger.
Test tracking
View a list of every trait, event, and page call you’re tracking in the live debugger.
Filter your data
Set filters for how data gets sent to all, some, or no destinations.
Observe your data
Easily identify and resolve data delivery issues.
Own your data
Quickly switch or add new tools in days instead of months with options to backfill historical data.
Built for rapid growth and enterprise scale
We take the responsibility of helping you manage your customer data seriously no matter the size of your business.
Secure and private by default
Segment never shares or sells customer data. Your data is encrypted in transit and at rest.
Configurable and controlled
Manage workspace configuration, permissions, and single sign-on the way you want.
What you can do with Connections
Check out Recipes, your most common use cases with the tools that power them all packaged up and ready for your data. Get started in minutes using Segment and your favorite tools for email, advertising, analytics, live chat, mobile and more!
