Discover what's most important to each user from a heap of raw data, build more effective campaigns, and generate better results.
Personas is the brain that sits on top of your Segment data. With Personas, you can make sense of your customer data and use it to deliver personal experiences throughout your customer journey.
Unify user history across devices and channels into one comprehensive profile
Synthesize raw data into traits and audiences at the user or account level
Use these enrichments to personalize marketing campaigns and in-app experiences
Merge a user’s identity across different channels into one profile, whether they browsed on the web, bought on mobile, or opened an email.
Personas is built on the Identity Graph, a new technology that merges the identities that you're sending to Segment to the right profile.
Let Segment handle the infrastructure required to update derived user traits and push them to your marketing tools.
Tag users with Computed Traits or per-user metrics, like
average order value, and develop Audiences, like
Big Spenders, to help you send more targeted messages.
Don’t wait for analytics pulls or waste time uploading and downloading CSVs. Audiences and Computed Traits are always up to date, where you need them.
Use behavioral data in a drag and drop UI or tap directly into your data warehouse with SQL Traits to build any Computed Trait or Audience you can dream up.
Segment syncs your Computed Traits and Audiences to your favorite marketing tools, like Facebook Ads, Marketo, and more, so you can tailor your campaigns to each person.
Use the Personas Profile API to programmatically access user profiles and personalize your on-site and in-app experience.
By creating your Audiences within Segment instead of your end tools, you can test the same audience across different marketing channels.
Drive new user acquisition by creating look-a-like audiences of your highest value users or accounts that update automatically.
Immediately suppress customers who’ve recently purchased from your campaigns to improve their experience and reduce your marketing spend.
Improve sales efficiency by triggering livechat when unique visitors from a single account exceed a specific threshold or targeting email campaigns to the most active user at an account.
Adapt your apps and websites to showcase recently viewed products, categories, or content. Change the experience for new versus advanced users.
Use cloud source data, like Zendesk or Salesforce, to improve email personalization. Activate data science models in ad tools for better targeting and bidding.
SVP of Marketing
SVP of Marketing
Senior Developer Marketing Manager
Head of Growth
VP of Growth