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Personalize every interaction

Segment enables tailored, consistent,
and real time customer experiences.

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Jane Kim jkim@email.com
Icon cart Product Added
5s
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75% Propensity to Buy
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Jane Kim jkim@email.com
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High LTV Buyer
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Order Completed
Now
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High Propensity Buyer
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Email Opened
Now
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Checkout Started
Now
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75% Propensity to Buy
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Product Added
Now
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Blue Shoes Last Product Viewed
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Running Shoes Last Product Viewed
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Product Viewed
Now
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User Login
Now
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Page Viewed
Now
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Single view of the customer

Unify your customers' touch points across every platform and channel to understand the customer journey.

Events Understand which behavior led the user to be a part of the current audience.
Traits Understand the customer journey by determining traits like
or
in real time.
Audiences Build audiences and create real time campaigns without relying on other teams.
Identities Stitch the customer journey between multiple user sessions and devices, while enabling centralized privacy and governance.
Profile API Query your user profile in real time to build personalized experiences.
Trusted by leading teams
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Jane Kim
Trusted by leading teams
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Enrich your user profiles

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Emails Today 24s
3
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Propensity to Buy 14 Days 2m
75%
Push traits to build real time audiences
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Real time audiences

Target the right customer with the right message at the right time. Build audiences and create real time campaigns without relying on other teams.

Explore Audiences

Cart Abandonment

Create custom campaigns whenever a user drops off the funnel.

Act fast

Send an email or show an ad within minutes of a user performing an action.

Omnichannel messaging

Send a consistent message across all channels, including ads, emails, and in-product.

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Cart Abandoners 36s
Tina Foster tfoster@email.com
Jane Kim jkim@email.com
Serena Robichaud srobichaud@email.com
Diana Port dport@email.com
Push audiences to your favorite tools
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Robust marketing appstore

Activate audiences in 300+ marketing tools in real time.

Explore the Connections product

Consistent data

Use the same audiences and data in all your tools to provide a consistent message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering and analytics projects.