Segment enables tailored, consistent,
and real time customer experiences.
Personalize every interaction
Single view of the customer
Unify your customers' touch points across every platform and channel to understand the customer journey.
or Last Product Bought
in real time.
Enrich your user profiles
Real time UI
Emails Today or Last Product Purchased.
Real time audiences
Target the right customer with the right message at the right time. Build audiences and create real time campaigns without relying on other teams.
Create custom campaigns whenever a user drops off the funnel.
Send an email or show an ad within minutes of a user performing an action.
Send a consistent message across all channels, including ads, emails, and in-product.
Robust marketing appstore
Activate audiences in 300+ marketing tools in real time.
Use the same audiences and data in all your tools to provide a consistent message across all channels.
Try new channels for your campaigns instantly, without requiring engineering and analytics projects.
Andy Hattemer Senior Developer Marketing Manager
“Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics.”
improvement in cost per conversion
Kyle Gesuelli Head of Growth
“Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs.“
reduced handle time on complex support tickets
Guillaume Cabane VP of Growth
"Personas lets us more effectively target sales resources, advertising spend, and email campaigns."
increase in opportunities month over month
Arndt Voges Head of Growth at Peerspace
“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“