Segment enables tailored, consistent,
and real time customer experiences.
Personalize every interaction

Single view of the customer
Unify your customers' touch points across every platform and channel to understand the customer journey.
or Last Product Bought
in real time.







Enrich your user profiles


Real time audiences
Target the right customer with the right message at the right time. Build audiences and create real time campaigns without relying on other teams.
Cart Abandonment
Create custom campaigns whenever a user drops off the funnel.
Act fast
Send an email or show an ad within minutes of a user performing an action.
Omnichannel messaging
Send a consistent message across all channels, including ads, emails, and in-product.


Robust marketing appstore
Activate audiences in 300+ marketing tools in real time.
Consistent data
Use the same audiences and data in all your tools to provide a consistent message across all channels.
Channel optimization
Try new channels for your campaigns instantly, without requiring engineering and analytics projects.