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Personas

Personalize every interaction

Segment enables tailored, consistent,
and real-time customer experiences.

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Jane Kim jkim@email.com
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5s
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75% Propensity to Buy
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Jane Kim jkim@email.com
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High LTV Buyer
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Order Completed
Now
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High Propensity Buyer
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Email Opened
Now
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Checkout Started
Now
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75% Propensity to Buy
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Product Added
Now
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Blue Shoes Last Product Viewed
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Running Shoes Last Product Viewed
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Product Viewed
Now
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User Login
Now
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Page Viewed
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Single view of the customer

Unify your customers' touchpoints across every platform and channel to understand the customer journey.

Events Understand which behavior led the user to be a part of the current audience.
Traits Understand the customer journey by determining traits like
or
in real-time.
Audiences Build audiences and create real‑time campaigns without relying on other teams.
Identities Stitch the customer journey between multiple user sessions and devices, while enabling centralized privacy and governance.
Profile API Query your user profile in real time to build personalized experiences.
Trusted by leading teams
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Jane Kim
Trusted by leading teams
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Enrich your user profiles

Multi-step journeys

Unify the customer experience across your marketing stack to build multi-step, outcomes-based journeys.

Explore Journeys

Continuous engagement

Personalize based on every customer interaction across any tool or platform.

Results-driven journeys

Design multi-step interactions that drive desired business outcomes.

Omnichannel messaging

Orchestrate once to personalize across every connected channel.

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Real-time audiences

Target the right customer with the right message at the right time. Build audiences and create real-time campaigns without relying on other teams.

Explore Audiences

Intent-based audiences

Segment customer profiles by intent signals based on real-time customer behavior.

Real-time suppression lists

Respect user preferences and optimize ad efficiency with automatic syncing of real-time user lists.

Omnichannel messaging

Send a consistent message across all channels, including ads, emails, and in-product.

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Cart Abandoners 36s
Tina Foster tfoster@email.com
Jane Kim jkim@email.com
Serena Robichaud srobichaud@email.com
Diana Port dport@email.com
Achieve omnichannel messaging across your stack
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Robust marketing app store

Activate audiences in 300+ marketing tools in real time.

Explore the Connections product

Consistent data

Use the same audiences and data in all your tools to provide a consistent message across all channels.

Channel optimization

Try new channels for your campaigns instantly, without requiring engineering and analytics projects.