When you sync first-party customer event data from Segment to your Google Ads or Google Analytics account, you'll be able to retarget users who abandon your checkout flow. Once you have data flowing from Segment into Google Ads, you'll be able to identify users where
Product Added is true, but
Order Completed is not. From there, you can create an audience and retarget shopping cart abandoners with compelling offers to nudge them into completing a purchase.
Product Addedbut without
Order Completed(note: these event names are examples, be sure to use event names from your tracking plan)
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment provides an easy-to-use event mapping interface with Google Ads so you can use your existing track events to trigger conversions and remarketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to Google Ads as custom parameters. You can also fire one or more remarketing tags on all pages of your site, using just the conversion label identifier.