Increase conversions by retargeting shopping cart abandoners on Facebook

When you sync first-party customer event data from Segment to your Facebook Ads account, you'll be able to retarget users who abandon your checkout flow. Once you have data flowing from Segment into Facebook, you'll be able to identify users where Product Added is true and where Order Completed is not. From there, you can create a custom Facebook audience and retarget shopping cart abandoners with a compelling offer that encourages them to finish the checkout process.

How this works:
  1. Connect Facebook to Segment to start sending user events into your Facebook Ad account
  2. Build a Facebook custom audience based where events Product Added has occured in a set time, but where Order Completed has not
  3. Create and import display ads for your shopping cart abandonment retargeting campaign
  4. Launch your campaign, measure, and optimize!
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce tracking plan example)
  2. Get data flowing from Segment to Facebook
  3. Identify and build your custom audience in Facebook or via Segment Personas
Tools you need:
Connect Segment + Facebook

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

Create a free Segment workspace

How Facebook works with Segment

When you use Segment there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Segment page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Segment Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code.

Learn more →

Getting started is easy

Be up and running in minutes.

Request a demo Get a free account