When you sync first-party customer event data from Segment to your Facebook Ads account, you'll be able to retarget users who abandon your checkout flow. Once you have data flowing from Segment into Facebook, you'll be able to identify users where
Product Added is true and where
Order Completed is not. From there, you can create a custom Facebook audience and retarget shopping cart abandoners with a compelling offer that encourages them to finish the checkout process.
Product Addedhas occured in a set time, but where
Order Completedhas not
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.