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The ultimate analytics setup is now free

Collecting and analyzing customer data is critical to finding product-market fit. That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks.

Illustration: Industry Startups Hero

Analytics is crucial for product market fit

“Segment helps businesses set up analytics the way it was meant to be — quantifying product-market fit, understanding customers, and trying new tools — all without redundant or time-consuming work.“

Gustaf Alströmer Partner at Y Combinator

Let your engineers focus on product, not integrations

Building and maintaining integrations take a lot of developer time. Segment makes it easy. Instrument your analytics once, and integrate with 450+ tools in just a few minutes.

Illustration: Let Engineers Focused on Product

Illustration: One Api Cleaner Code

One API. Cleaner code.

Our analytics API makes collecting data simple. Reduce all of your tracking code and advertising tags into a single API.

Thousands of startups trust Segment

Startups, from early-stage to unicorn, use Segment as their single hub to collect, manage and route analytics data. Learn more in our startup stories.

“Frame.io needed a definitive 'single source of truth' where they could unify diverse data sources that would provide the full picture of their customers and Twilio Segment provided that.”

Kyle Gesuelli Head of Growth

80%

reduction in the handle time on support tickets

Read their story

“Twilio Segment provided Earnest with a single user identity and consistent, granular customer data that the team needed to create the advanced, customized metrics to scale the affiliate program.”

Goutham Valeti Head of Analytics

10x

loan volume growth and saved borrowers well over $100M

Read their story

“After we looked at the costs of building the basic infrastructure and the support required, Twilio Segment became a no-brainer and we upgraded from their Startup Program.”

Jane Kelly Head of Growth

1000+

Retool saved over 1,000 engineering hours by using Twilio Segment

Read their story

Learn how analytics can accelerate your startup

Get started with analytics the right way. Learn how to quantify product-market fit, design your first funnel, tracking plan, metrics, and build a data-driven company.

Segment University

On-demand courses for understanding Segment, analytics and getting your implementation done.

Analytics Academy

Learn analytics best practices, how to choose the right stack and build a data driven organization.

Analytics for startups:

From AWS Loft, by Ilya Volodarsky, Founder at Segment

Grow with Twilio. Build scalable solutions with our startup resources

Create amazing customer experiences on Twilio with our free resources and expertise for early stage companies. Connect with our team to get help, share your story, or find out how we can work together.