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Activate customer data with Twilio Segment

Activate real-time customer data everywhere at scale

Connect, unify, and activate all your customer data in real-time, at-scale, to any tool or touchpoint.

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For information about how Segment handles your personal data, please see our privacy policy.

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For information about how Segment handles your personal data, please see our privacy policy.

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Illustration: hero, wherever, your data belongs together

Join the 25,000+ companies using the Twilio Segment

Whenever, wherever, your data belongs together

All of your customer data, all in one place

With 450+ pre-built connectors and Reverse ETL, Twilio Segment makes it easy to get data into unified customer profiles to power all the tools you use, fast.

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Data from your warehouse—real-time, real-fast

Prepare, enrich, and activate existing data in your data warehouse, so every team in your organization can quickly create impactful experiences using rich, real-time data.

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Quality, controlled

Take control of your data quality with intuitive data cleaning features and real-time validation built for enterprise scale.

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Illustration: Whenever, wherever, your data belongs together

Ensure data privacy, security, and compliance

We’ve built all the tools you need to manage and secure your customer data—easily and at scale.

Illustration: Whenever, wherever, your data belongs together
  • A proactive approach to data privacy
    Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.
  • Streamline data compliance
    Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and our open source consent manager.
  • Activate customer data with Segment
    Over 25,000 companies trust Segment to connect, unify, and activate their customer data to drive business results:
  • Real-time: 12,696 Unique events tracked
  • Scale: 12.1 Trillion API calls processed in 2023
  • Reliability: 99.9999% uptime
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Learn about data activation with Segment

Use Segment Reverse ETL to sync your Snowflake customer table to Salesforce

Learn how to synchronize your data warehouse and Salesforce so your systems don’t diverge, and you don’t have extra work to keep them that way.

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See Twilio Segment's CDP in action: How to Activate Data Across your Entire Tech Stack

Watch this short tutorial to learn how to easily and quickly activate customer data in any tool — empowering your teams to make data-driven decisions and craft more precise, personalized experiences at scale.

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How to activate your data (and why you need to)

Get a complete overview of data activation and why it's essential.

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Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol Software Development Leader
70%
increase in revenue following a three-month customer messaging pilot program
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“Since implementing Segment we have seen a significant increase in revenue which we attribute to the improved targeting and personalization of our communications."

Ale Dimitriu Senior Marketing Operations Manager, MongoDB
100x
increased registration rates
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“Regardless of scale, Segment provides you the tools and platform to move quickly and efficiently. We couldn’t have done this any other way.“

Jay Iyer Vice President of Data Engineering
3 months
to launch streaming service
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“Now, our data and teams are cohesive and connected, we can make data driven decisions and reach our customers effectively.“

Jay Meyering Senior Software Development Manager
30%
More efficient with Engineering resources
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“A big benefit of Segment is being able to activate our first-party data all in one platform. Our previous tool required more manual effort, and therefore limited our marketing communication options“

Alice Luzzi Digital Marketing Specialist
70%
increased accuracy of audience segments
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View more customer stories

Learn more about the ease of activating customer data with Segment

Twilio Segment is a critical tool in your tech stack to activate customer data wherever you need it. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.

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