Solve the hardest analytics challenges in days, not years. Model activation with Habit and A-HA moments, quantify product usability, build product journey maps, and build an attribution model.
Very few customers buy on their first visit to your website. They usually see a few ads, read some blogs, and hear about you from friends. As a result, multi-channel attribution has become critically important to spot nascent and high-quality user acquisition channels.
So you’ve built a product that is quickly gaining traction, but you get the sense that there is something missing. Your adoption rates aren’t what they should be given the amount of users who have signed on to use your product. With the few conversations you do have with customers, you start to hear a few common patterns — “I couldn’t find that feature”, “this step was confusing”. You know you’re facing an exceedingly common problem for early products — usability. What now?