Segment Events

This workshop will equip you with best practices for managing data warehouses and integrating cloud sources like data lakes. Led by our expert Solutions Architects, you'll learn through practical demonstrations and real-time interactions how to optimize your data architecture within Segment.

This workshop will equip you with best practices for managing data warehouses and integrating cloud sources like data lakes. Led by our expert Solutions Architects, you'll learn through practical demonstrations and real-time interactions how to optimize your data architecture within Segment.

Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment. In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.

Discover how to tailor your data integration and customer engagement strategies using Segment's customization capabilities, including Functions, Custom Destinations, and Webhooks.

Discover how to tailor your data integration and customer engagement strategies using Segment's customization capabilities, including Functions, Custom Destinations, and Webhooks.

Are you ready to create a data warehouse strategy with Segment at the core? Let us help! We've brought together leaders from our Product Marketing, Advisory Services, and Product teams to discuss how Segment customers can define a data warehouse strategy that moves and grows with their business. Together they share why activating rich data in the warehouse using Reverse ETL, Profiles, and our upcoming Linked Audiences feature, is mission-critical for Segment users.

This webinar and live Q&A Segment’s top Sr Data Scientist will answer some of your most common questions around identity resolution.

In this webinar, Twilio Segment’s Sr Data Scientist, Nathan Wang highlights how a deterministic approach for identity resolution, leveraging first-party data, enables 100% reliable profile unification.

Join experts from Twilio Segment and a guest speaker from Forrester as they share how to integrate your warehouse and tech stack to differentiate your CX strategies .