Segment Events

During this webinar, we’ll show you how Vacasa’s transformational data maturity unlocked their ability to understand their customers at every stage of the customer lifecycle and power engaging experiences that grow lifetime value.

Today’s marketers are being asked to do more with less—meaning efficient growth is more important than ever and personalized, precise communications are absolutely critical to achieving their goals. With Twilio Engage, we’re breaking down data barriers that have long held marketers back from providing the relevant, engaging experiences consumers want. In this session, we’ll be providing our deepest view of the product yet and show how Twilio Engage uniquely puts the power of a native customer data platform (CDP) and native omnichannel together in one solution so marketers can build data-first, personalized experiences that help reduce costs and grow lifetime value.

Join Neal Patel, Senior Director, Analytics at K Health and guest speaker Forrester Senior Analyst, Shannon Germain as they explore healthcare industry challenges, trends, and success stories. Don’t miss this opportunity to learn how having access to data that is unified and compliant will unlock patient personalization, resulting in greater revenue, ROI, and patient outcomes.

Únete al equipo de Segment Scaled Success en una sesión de 40 minutos que cubrirá: La propuesta de valor general de Segment Integración de datos a través de las Connections Mejores prácticas y gobernanza de datos, incluyendo los Protocols Activación de tus datos con una visión holística de los clientes/usuarios a través de Engage, incluyendo Audiences y Journeys Cómo acceder a más de nuestros excelentes recursos de soporte

Junte-se à equipe Segment Scaled Success para uma sessão de 40 minutos que abordará: A proposta de valor geral da Segment Integração de dados através de Connections Melhores práticas e governança de dados, incluindo Protocols Ativação de seus dados com uma visão holística de clientes/usuários por meio do Engage, incluindo Audiências (Audiences) e Jornadas (Journeys) Como acessar mais de nossos excelentes recursos de suporte

Did you know that Reverse ETL is included in your Segment workspace, and you can activate it as early as today? Reverse ETL helps to take dormant data that isn’t easily accessible in your warehouse, and makes it actionable by your downstream tools. Need help activating, or have questions? Join us on for Reverse ETL office hours, including a live demo showing how to setup Reverse ETL in your workspace.

During this webinar with Adevinta, we’ll explore customer-centricity and explore how real-time customer data reduces campaign costs, all while remaining focused on your customers.

Good data quality starts with a well thought out Tracking Plan. With Protocols, you can define your events and corresponding properties via the tracking plan, which becomes a central source of truth for product, engineering, analytics, marketing, and business teams. If less than 40% of your data is flowing through your tracking plans in Protocols, your data isn’t being properly validated, which can result in a lower quality of data filtering to your downstream tools creating more work for your team over time. Need help with your tracking plan, or have questions? Join us for Protocols office hours, including a live demo showing how to ensure your tracking plans are connected to all of your incoming data sources.

In this interactive webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform helps businesses implement data-driven strategies with our customer data maturity framework to streamline and personalize customer experiences that increase revenue and protect the bottom line.