B2B Software & Technology
Driving prospects through the funnel starts with the right data.
To turn leads into happy customers (and recurring revenue), you need to feed insights on what they’ve done so far back into your product and campaigns. That’s where Segment comes in.
Fast-growing B2B software companies choose Segment:
Drive engagement, retention, and revenue.
Build the best tech stack.
Eliminate drop-offs in your funnel.
Easily use a variety of integrations—analytics, SQL, email, survey, chat, A/B testing—to identify and squash leaks in your onboarding funnel.
Improve your lead quality.
Analyze the value of your leads all the way to "Closed Won." Improve campaigns based on learnings from the entire customer journey.
Get the full context on customers.
Arm customer success and sales teams with a 360 degree view of every customer. Identify churn risk, find upsell potential, and increase retention.
New Relic Customer Story
The Arc Reactor to New Relic’s Iron Man, Segment is a foundation for growth.Watch the video
Support Data Insights
Learn how Mesosphere measures and optimizes its support team.Read the blog
Enrich Your Lead Data
Data Enrichment: The Secret to Personalized Customer Experiences.Read the blog
Ad Performance Guide
A Guide to Facebook and Google Ad Performance Analysis.Read the guide