Start connecting your data with Segment.
Build better customer relationships with good data
Understand your customer journey across all touchpoints and take action on intent signals in real time to grow your business.
Nic Sauriol Software Development Leader IBM
“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data, with Segment, it’s always consistent.”
Segment for B2B software
Unify your buyer journey across web, email, sales, support, and more.
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Collect
Combine all of your disparate data into a single source of truth. -
Activate
Easily use a variety of integrations —analytics, SQL, email, survey, chat, A/B testing, and more. -
Improve
Identify drop-offs in your funnel and correct them.
What customers say:
“Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do.”Read the full story
Unify your buyer journey across web, email, sales, support, and more.
Personalize campaigns with real-time data
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Identify
Identify which customers and accounts are best suited for upsell and cross-sell opportunities. -
Target
Target customers with improved campaigns based on learnings from the entire user journey. -
Unify
Use the same segmentation logic in every tool so customers receive a consistent experience, regardless of channel.
What customers say:
“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”Read the full story
Personalize campaigns with real-time data
Arm your teams with complete and accurate customer context
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Trust your data
Power lead scoring and churn prediction models with clean, reliable customer data. -
Empower support teams
Arm customer success and support teams with a full view of every account. -
Prevent churn
Improve account health to increase retention.
What customers say:
“We've reduced handle time on complex tickets by up to 80% using Segment. Agents can jump right in to the data and look at event logs without having to ask an engineer to stop what they're doing and query audit logs in the hundreds of millions of rows.”Read the full story
Arm your teams with complete and accurate customer context
Use Segment to integrate with best-in-class tools
Activate audiences in 300+ marketingand analytics tools in real time.
Nic Sauriol Software Development Leader“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
70
%
increase in revenue following a three-month customer messaging pilot program
Sam Coren Senior Demand Generation Manager“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”
33
%
improvement in cost per conversion
Guillaume Cabane Former VP of Growth"We're using Segment Personas as our new-age CRM. We identify which prospects are most likely to convert by aggregating individual user intent signals for each account. This lets us more effectively target sales resources, advertising spend, and email campaigns."
150
%
increase in positive conversations in
2 months
Niels Fogt Director of Lifecycle Marketing“Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do.”
5
new tools implemented in two weeks
Kai Rikhye Analytics Lead“If we did all the data engineering and integrations in-house we'd be spending a lot of time building and maintaining instead of analyzing.“
Millions