Build better customer relationships with good data

Understand your customer journey across all touchpoints and take action on intent signals in real time to grow your business.
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“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data, with Segment, it’s always consistent.”

Nic Sauriol Software Development Leader IBM

Segment for B2B software

Unify your buyer journey across web, email, sales, support, and more.

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    Collect

    Combine all of your disparate data into a single source of truth.
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    Activate

    Easily use a variety of integrations —analytics, SQL, email, survey, chat, A/B testing, and more.
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    Improve

    Identify drop-offs in your funnel and correct them.
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What customers say:

“Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do.” Niels Fogt Niels Fogt Director at New Relic
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Unify your buyer journey across web, email, sales, support, and more.

Personalize campaigns with real-time data

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    Identify

    Identify which customers and accounts are best suited for upsell and cross-sell opportunities.
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    Target

    Target customers with improved campaigns based on learnings from the entire user journey.
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    Unify

    Use the same segmentation logic in every tool so customers receive a consistent experience, regardless of channel.
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What customers say:

“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.” Sam Coren Sam Coren Senior Demand Generation Manager at Digital Ocean
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Personalize campaigns with real-time data

Arm your teams with complete and accurate customer context

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    Trust your data

    Power lead scoring and churn prediction models with clean, reliable customer data.
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    Empower support teams

    Arm customer success and support teams with a full view of every account.
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    Prevent churn

    Improve account health to increase retention.
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What customers say:

“We've reduced handle time on complex tickets by up to 80% using Segment. Agents can jump right in to the data and look at event logs without having to ask an engineer to stop what they're doing and query audit logs in the hundreds of millions of rows.” Kyle Gesuelli Kyle Gesuelli VP, Growth & Analytics at Frame.io
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Arm your teams with complete and accurate customer context

Use Segment to integrate with best-in-class tools

Activate audiences in 300+ marketing
and analytics tools in real time.
Use Segment to integrate with best in-class tools