Start connecting your data with Segment.
How Segment can support your COVID-19 plan
Insights We are sharing industry insights and success stories of how companies are adapting to new COVID-related challenges. Learn how companies across industries have been able to maintain business continuity, cut costs, and find sustainable growth.
See how a CDP can help achieve your goals Learn strategies others have implemented
Access Segment is committed to supporting the innovation that will drive all of us forward. We’re continuing to support early-stage startups with free Segment and supporting anyone working on COVID-19 response efforts.
Sign up for the Segment startup program
More resources to build your COVID-19 plan
How Segment is handling COVID
The steps Segment is taking to ensure the safety of our team and their families, and our commitment and plan for delivering uninterrupted service.
How Segment helps businesses adapt
Guidance on how your business can use the Segment customer data platform to accelerate marketing impact, make better product decisions, and build a resilient tech stack.
How COVID-19 is impacting tech stacks
Segment is monitoring the effects of COVID-19 on tech stacks across the world. Here’s what we’ve learned so far.
How Segment helps with customer retention
A review of the most successful retention strategies implemented with Segment, with some recommended tools to help.
How Segment helps with marketing efficiency
Sharing our most successful strategies to help you understand and optimize your marketing spend.
Growing an e-commerce business in the time of COVID-19
Insights from three e-commerce leaders on how to appropriately engage customers and seek out growth opportunities during COVID-19.
Adapting as an e-commerce company (on-demand)
Live takes from e-commerce leaders at Shipt and Arfa on how to appropriately engage customers and seek out growth opportunities during COVID-19.
Adapting as a B2B company (on-demand)
Live takes from b2b leaders on how to find product opportunities, engage new users, and retain existing ones during COVID-19.
Analytics Academy (on-demand)
Handcrafted courses from Segment that include both the basics of analytics as well as more advanced strategies to help your business collect high-quality data and find opportunity areas for the business.
Innovate in the face of adversity with Segment
Accelerate your marketing impactDouble down on marketing efforts that deliver the best results and eliminate all wasted ad spend. See how Digital Ocean improved its return on ad spend
Make better product decisionsRun experiments faster and have confidence in the product roadmap you are setting for the company. See how IBM grew its product adoption & revenue
Build a resilient tech stackEnable the technology solutions you need to make data-driven decisions and deliver personalized customer experiences. See how Clearscore improved its time to market and saved costs
Common questions for the Segment Team
- Segment, first and foremost, took steps to protect the safety of our employees and their families. As of March 5, 2020, we allowed all employees to work remotely in accordance with the increased pace of the spread of COVID-19.
- For the safety of our customers, partners, and those in the interview process to work at Segment, we are moving all live meetings to occur over video. In tandem, we are restricting all business travel to and from San Francisco and any CDC level 2-3 locations, as well as discouraging personal travel.
- Segment has also encouraged California state lawmakers to arrange free drive-thru and walk-up COVID-19 testing stations in every California county. See more here.