The leading customer data platform, powered by AI

Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer.

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For information about how Segment handles your personal data, please see our privacy policy.

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For information about how Segment handles your personal data, please see our privacy policy.

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Enrich customer profiles

Build and automatically enrich identity-resolved profiles with every new interaction to better predict and provide relevant customer experiences in real time.

Unify & enrich your data

Activate customer data

Our 700+ pre-built connectors make it fast and easy to get all the data you need into unified customer profiles—and activate those profiles to power the tools you use.

Activate your data

Optimize ad spend

Make it easy for marketers to activate first-party data and use AI to build more predictive, precise, and personalized ads that drive conversions and lower customer acquisition costs.

Increase your ROAS

Boost cross-sell and upsell

Use AI to anticipate customer needs and recommend the right item to the right customers at the best time for conversion to drive repeat sales.

Increase Customer Value

A CDP that works hard for every team, backed by enterprise-grade infrastructure

Data engineers

Segment’s libraries, automatic sources, and functions collect data from anywhere—hundreds of thousands of times per second—so you can move it where you need it.

Segment for engineers

Marketers

Know your customers through rich profiles and use AI to anticipate their needs and create personalized campaigns that improve ROI.

Segment for marketers

Product managers

Get a complete view of your customers for better personalization, conversion optimization, and predictive recommendations.

Segment for product

Join the 25,000+ companies using the Segment platform

Provide 1:1 interactions at scale with AI

Generative AI

Create targeted audiences and launch personalized customer journeys within minutes using simple text prompts.

Explore AI Solutions

Predictive AI

Predict customer behavior to build targeted audiences and more personalized campaigns that lower costs and increase conversions.

Explore Predictions

AI-ready data

Your AI outputs are only as good as the data you put in. Start with clean data, centralized privacy, and governance to get accurate recommendations and predictions.

Explore AI Solutions

Security and privacy

We promote the ethical and responsible use of data privacy with AI. With all Segment products, you have full visibility into and control over the personal information you collect from customers so you can protect it and meet privacy requirements.

See our privacy portal

Activate warehouse data with a CDP that’s powerful yet flexible

Twilio Segment makes it easy for data teams to prepare, enrich, and activate existing data in the warehouse, so marketers can move fast with personalized communication.

12,696

unique events tracked**

12.1 Trillion

API calls processed in 2023**

Keep your data where it is

With a zero copy architecture that treats the warehouse as a source of truth, you can make event streams, product information, and entity data open to any team and application.

Get extensibility without complexity

Build, deploy, and scale on a platform that easily integrates with your tech stack so you can quickly adapt to changing customer needs while maintaining data privacy.

Enhance every experience with warehouse data

Enrich and unlock customer profiles across your organization with real-time data and predictive AI to make every customer interaction more impactful.

Explore Reverse ETL View docs

Integrations

700+ pre-built integrations that you can enable with the flip of a switch.

Explore integrations

The world’s leading brands are powered by Twilio Segment

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

"We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life."

Tory Brady Associate Vice President, Product, Engineering & Data at Allergan Data Labs

400M+

in sales driven in 2021 YTD by direct-to-consumer (DTC)

Read their story

"With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform."

Nic Sauriol Software Development Leader

70%

increase in revenue following a three-month customer messaging pilot program

Read their story

"The process before Segment was much more cumbersome and difficult to explain to marketers. Now, Segment allows us to compile data all in one place, forming a Golden Profile, and allows for other teams to easily utilize and activate data."

Rick Troiani Director of Omni-Channel Engagement Architecture, Sanofi

93%

time saved adding new data sources

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"Since implementing Segment we have seen a significant increase in revenue which we attribute to the improved targeting and personalization of our communications."

Ale Dimitriu Senior Marketing Operations Manager, MongoDB

100x

increased registration rates

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"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

Klaus Thorup Chief Technology Officer

65%

decreased cost per acquisition

Read their story

The Customer Data Platform Report 2025

Get insights into how businesses like yours are leveraging their CDPs to drive better engagement, smarter personalization, and more efficient data strategies.

Read it here

See Twilio Segment in action

Learn how you can start connecting your data with Twilio Segment. Explore our plans to find the one that’s right for your team.

View interactive demo Pricing

* Statistics from 6/30/22 - 6/30/23