Join the 25,000+ companies using the Segment platform
Deliver relevant experiences to each customer
All of your customer data, all in one place
Break down data silos to build a deep and unified understanding of every customer across all online and offline sources.
Power dynamic customer journeys in real-time
Customer needs aren't static, so your customer journeys shouldn't be either. Segment's real-time customer profiles, dynamic audiences, and journey orchestration ensure your multi-channel experiences can respond when new customer signals emerge.
Use AI to boost selling opportunities
Identify which customers are primed for purchase and which products they’re most inclined to buy without needing to tap technical teams.
Take the guesswork out of customer recommendations
With the combined power of CustomerAI Predictions and CustomerAI Recommendations (Beta), you can easily identify and launch personalized ads across platforms, targeted to audiences based on their likelihood to purchase specific products, brands, categories, and more.
Unlock advanced analytics for more upsell and cross-sell opportunities
Access all of Segment’s real-time profile data in your warehouse to build machine-learning models that unlock even more upsell and cross-sell opportunities to drive repeat purchase and increase lifetime value.
Boost cross-sell and upsell with Segment
Segment combines the power of unified customer data with powerful audience segmentation, journey orchestration, and AI to help marketers deliver relevant, trusted, and timely experiences that grow customer lifetime value at every step of the customer journey and across any channel.
Learn more about increasing customer lifetime value with Segment
Drive repeat purchasers with a personalized re-engagement Journey
How to design a multi-step re-engagement campaign with Journeys, a feature within Twilio Engage.
How to maximize ROI with AI-driven personalization
Watch how Twilio Segment’s customer data platform empowers businesses to deliver personalized omnichannel engagement at scale with AI.
The ultimate guide to customer retention for 2024
Learn how zeroing in on customer retention and doubling down on existing software, like a CDP, enables companies to achieve business objectives with fewer resources and less ad spend.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life.”
Tory Brady
Associate Vice President, Product, Engineering & Data at Allergan Data Labsin sales driven in 2021 YTD by direct-to-consumer (DTC)
Learn more about cross-selling and upselling with Segment
Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP