Activate customer data with Twilio Segment

Activate real-time customer data everywhere at scale

Connect, unify, and activate all your customer data in real-time, at-scale, to any tool or touchpoint.

Illustration: hero, wherever, your data belongs together

Join the 25,000+ companies using the Segment platform

Whenever, wherever, your data belongs together

Illustration: Whenever, wherever, your data belongs together

All of your customer data, all in one place

With 450+ pre-built connectors and Reverse ETL, Twilio Segment makes it easy to get data into unified customer profiles to power all the tools you use, fast.

Data from your warehouse—real-time, real-fast

Prepare, enrich, and activate existing data in your data warehouse, so every team in your organization can quickly create impactful experiences using rich, real-time data.

Quality, controlled

Take control of your data quality with intuitive data cleaning features and real-time validation built for enterprise scale.

Ensure data privacy, security, and compliance

We’ve built all the tools you need to manage and secure your customer data—easily and at scale.

Illustration: Whenever, wherever, your data belongs together

A proactive approach to data privacy

Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.

Streamline data compliance

Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and our open source consent manager.

Activate customer data with Segment

Over 25,000 companies trust Segment to connect, unify, and activate their customer data to drive business results:

  • Real-time: 12,696 Unique events tracked
  • Scale: 12.1 Trillion API calls processed in 2023
  • Reliability: 99.9999% uptime

Learn about data activation with Segment

Use Segment Reverse ETL to sync your Snowflake customer table to Salesforce

Learn how to synchronize your data warehouse and Salesforce so your systems don’t diverge, and you don’t have extra work to keep them that way.

Read the recipe

Data-driven innovation: the CDP playbook for engineering teams

Learn how to use a single API to consolidate and standardize data, enabling efficient routing without the burden of integration and ETL pipeline maintenance.

Get the guide

How to activate your data (and why you need to)

Get a complete overview of data activation and why it's essential.

Read the full guide

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol

Software Development Leader

increase in revenue following a three-month customer messaging pilot program

Learn more about the ease of activating customer data with Segment

Twilio Segment is a critical tool in your tech stack to activate customer data wherever you need it. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.