Join the 25,000+ companies using the Segment platform
Whenever, wherever, your data belongs together
All of your customer data, all in one place
With 450+ pre-built connectors and Reverse ETL, Twilio Segment makes it easy to get data into unified customer profiles to power all the tools you use, fast.
Data from your warehouse—real-time, real-fast
Prepare, enrich, and activate existing data in your data warehouse, so every team in your organization can quickly create impactful experiences using rich, real-time data.
Quality, controlled
Take control of your data quality with intuitive data cleaning features and real-time validation built for enterprise scale.
Ensure data privacy, security, and compliance
We’ve built all the tools you need to manage and secure your customer data—easily and at scale.
A proactive approach to data privacy
Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.
Streamline data compliance
Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and our open source consent manager.
Activate customer data with Segment
Over 25,000 companies trust Segment to connect, unify, and activate their customer data to drive business results:
- Real-time: 12,696 Unique events tracked
- Scale: 12.1 Trillion API calls processed in 2023
- Reliability: 99.9999% uptime
Learn about data activation with Segment
Use Segment Reverse ETL to sync your Snowflake customer table to Salesforce
Learn how to synchronize your data warehouse and Salesforce so your systems don’t diverge, and you don’t have extra work to keep them that way.
Data-driven innovation: the CDP playbook for engineering teams
Learn how to use a single API to consolidate and standardize data, enabling efficient routing without the burden of integration and ETL pipeline maintenance.
How to activate your data (and why you need to)
Get a complete overview of data activation and why it's essential.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
Learn more about the ease of activating customer data with Segment
Twilio Segment is a critical tool in your tech stack to activate customer data wherever you need it. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.