Segment Events

Join us for an insightful webinar on Google Analytics 4 (GA4), where we’ll explore the key differences from Universal Analytics, guide you through a basic GA4 implementation, and demonstrate advanced features. Our agenda covers setting up event-based data collection, mapping strategies, common missteps, and troubleshooting. Don't miss this opportunity to elevate your analytics strategy by mastering GA4.

Join us for a webinar on Identity Resolution, where we'll dive deep into understanding the critical process of linking all customer interactions into a unified profile. Our agenda will cover setting up Identity Resolution in Unify, validating and maintaining ID resolution rules, addressing corrupted profiles, and ensuring trust in the ID resolution process.

Discover how to tailor your data integration and customer engagement strategies using Segment's customization capabilities, including Functions, Custom Destinations, and Webhooks.

We'll dive deep into understanding the critical process of linking all customer interactions into a unified profile. Our agenda will cover setting up Identity Resolution in Unify, validating and maintaining ID resolution rules, addressing corrupted profiles, and ensuring trust in the ID resolution process.

Join us for an exclusive look at the latest products and features from Twilio Segment. During the session, you’ll learn about how we’ve made activating data from the warehouse easier than ever before, how CustomerAI supercharges personalization for marketers, and exciting new tools that reduce time to value. Plus, you won’t want to miss the opportunity to ask the team about these new releases during live Q&A!

Join us for an exclusive look at the latest products and features from Twilio Segment. During the session you’ll learn about how we’ve made activating data from the warehouse easier than ever before, how CustomerAI supercharges personalization for marketers, and exciting new developer tools that improve data quality while reducing time to value.

In this webinar, you'll hear from Jake at Jumbo Interactive, who has navigated all of these challenges and successfully built a culture of good data at his organization. He'll discuss using Protocols to block bad data at its source, fostering trust in data integrity, and creating a company-wide data strategy that could inspire any organization to re-think their data governance practices.

In this special, customer-focused webinar, you’ll learn how Segment’s Customer Success Programs team uses reverse ETL with Segment to streamline data in order to maximize data efficiency and personalize customer experiences.

In this webinar, you’ll learn how Segment’s Customer Programs team uses Segment to collect product, engagement, and marketing data, calculate customer health scores, and run interventions to, ultimately, drive customer retention.