Collect data from web sources
Developer Toolkit
Learn how to take your customer data infrastructure to the next level with free guides, open source tools, recipes, and product documentation.
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Customizable solutions for developers
Don't get blocked by out of the box tools. Build what you need faster with flexible integrations and customizable tooling.
Collect data from anywhere and everywhere
Customize integrations or build new ones
Scale your customer data infrastructure as you grow
Product Features
Data Collection
Data Collection Sources
Collect data from all of your data sources-
Web -
Analytics.js 2.0 The most performant way to collect data from web
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Mobile Collect data from mobile properties like Android and iOS
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Swift Mobile Library Collect data from iOS apps, including tvOS, watchOS, macOS, and Linux
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Kotlin Mobile Library Collect data from Android apps
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Server Collect data from server-side sources like Node, Python, or Ruby
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Cloud Collect data from cloud tools like Twilio, Salesforce, and more
Data Collection Tooling & Observability
Use features that enable you to test and debug your analytics implementationCustomize Your Data Collection
Access tools that allow you to customize how your data is collectedData Integration
Data Integrations
Easily enable and send data to the tools you needCustomize Your Integrations
Access tools that allow you to customize how your data is collectedProfile Aggregation
Identity Resolution
Merge the complete history of each customer into a single profile with PersonasProfile Enrichment
Build custom profile traits using your customer dataPersonalization at Scale
Deliver customer-first experiences powered by real-time customer interactionsTools & Privacy
Scale your implementation
Scale your customer data infrastructure to support new teams, tools, and data volumesComing soon: Developer Center 2.0
Build your own custom integrations on the Segment platform. Sign up to get early access to the beta.
Sign up for betaEngineering Blog
Read more blog postsRecipes & Guides
Explore the Recipe catalog-
Recipe Powering Your Customer Engagement Strategy Using Online & Offline Data -
Recipe Run predictive analytics with SQL commands -
Recipe Build a Hyper-Personalized Contact Center with Segment Personas and Twilio Flex -
Recipe Track user behavior across all connected devices, including watchOS, tvOS, or iOS -
Recipe Build customized reports using multiple instances of Google Analytics
Case Studies
See more case studiesOpen Source Tools
More open source tools-
Tools analytics.js The hassle-free way to integrate analytics into any web application.
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Tools analytics-android The hassle-free way to add analytics to your Android app.
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Tools analytics-ios The hassle-free way to integrate analytics into any iOS application.
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Tools evergreen 🌲 Evergreen React UI Framework by Segment
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Tools kafka-go Kafka library in Go
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Tools chamber CLI for managing secrets
Other Resources
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Segment infrastructure overview Under the hood of the system that processes 1M+ events per second
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Segment for engineering overview A Segment overview specifically written for engineers
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Release notes A running list of new products and features released
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API status A real-time look at the status of Segment’s systems and historical incident reports
