Engineers & Developers
A blog for engineers, by engineers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Tracking Meaningful Security Product Metrics
Meaningful security metrics demonstrate that your security organization is mitigating risk and driving sales.
All Engineers & Developers articles
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Follow OwlEats, a food delivery startup, that uses Segment's mobile plugins to seamlessly integrate location data, enhancing customer targeting and incentivizing in-store pickups.
Introducing Trait Activation: improve advertising ROI with better match rates
Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.
Implementing Analytics React Native 2.0 and Braze
This blog shares a complete implementation of Analytics for React Native and includes a 'real-world' example.
CustomerAI Meets Serverless - Connect to thousands of integrations with natural language
Learn more about Segment’s first CustomerAI trial to enable the engineers to activate the customer data in minutes using Segment Functions.
Dirty Data Destroys Dependability: Respecting your customers’ privacy with a data clean room
Discover how data clean rooms and Customer Data Platforms (CDPs) are reshaping modern marketing by preserving privacy while enabling data analysis in the face of stricter regulations and the decline of third-party cookies.
Introducing Flexibility and Control in Metrics Data
Learn about a metrics data pipeline that enhances metrics collection and processing flexibility in a complex environment, employing various components for improved uptime, cost control, and data management, working towards a unified observability stack.
Llamas on the Edge: low-latency personalization with Segment, Cloudflare, and Llama 2
The integration of Llama 2 into the Cloudflare Workers platform enables developers to create low-latency, context-aware LLM apps with Segment, allowing for personalized customer experiences.
Modernizing Segment's ClickHouse OLAP Platform
Explore the evolution of Segment's OLAP platform, from a simple ClickHouse system to a modernized, automated platform managed by Helm and ArgoCD.
Introducing a New Multi-platform SDK from Segment - Analytics for .NET and Unity
Segment Analytics' new SDK for .NET and Unity simplifies integration of user behavior tracking and data analysis. The SDK collects data from various sources, supports real-time data streaming, and integrates with other analytics and marketing tools.