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End users will engage better if your product recommendations are personalized to their preferences. In this recipe, we will integrate Recombee with the Segment workspace, allowing Recombee to use customer behavioral events to create real-time recommendations, providing users with a custom perspective of products ‘Recommended for You’, ‘Similar Products’, or a ‘Read Next/Watch Next’ recommendation. Recombee recommendations are specific to each user, in real-time and can be applied across multiple steps of the customer journey, whether on the homepage, product details page, in the shopping cart, or in an email.
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Have you ever received a promotional text encouraging you to buy more products from a company after having issues with your order? As a customer, the tone mismatch can be off-putting, and as a company, it’s a missed opportunity to get feedback from your customer. In this post, you will learn how to use Segment with IBM’s Sentiment API to personalize the message sent to a customer. First you will set up an IVR using a Twilio Studio Flow that will capture the user’s sentiment using IBM’s Sentiment API and send that sentiment to Segment as a Segment Event. If the user’s sentiment is negative, they will receive a text asking for feedback on how their experience can be improved. If the user’s sentiment is positive or neutral, they will receive an SMS with a coupon for the next purchase.
Made by Heather HargreavesSupercharge your analytics with real world context from Radar
In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.
Made by RadarCollect web and mobile analytics
Collect data once with Segment and send it any tool you use.
No more tedious integrations.