Segment use cases

Our extensible, scalable, and complete CDP empowers every team across your organization to make real-time decisions, accelerate growth, and deliver world-class customer experiences.

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Explore top Segment use cases

Customer data management Single view of the customer Enable customer insights

Audience segmentation Customer acquisition Improve customer LTV

Explore top Segment use cases

Customer data management

Single view of the customer

Enable customer insights

Audience segmentation

Customer acquisition

Improve customer LTV

Customer data management

Maintain data quality and compliance across all your teams and tools by collecting, governing, and leveraging data effectively at scale.

Learn about data management

Data collection & ETL

Collect data from every source with a single API and get it where it needs to be—fast.

Explore Connections
Data privacy, compliance & governance

Implement a data strategy that’s ethical, consent-based, and adheres to compliance standards.

Explore Privacy Portal
Data activation

Unlock growth with actionable insights from unified customer data.

Explore data activation

Get a single view of the customer

Deepen customer understanding across your organization with a 360 degree customer view.

Learn about unifying customer data

Identity resolution

Automatically merge disparate customer data into a single customer profile that updates in near real time—saving data teams time and hassle.

Learn about identity resolution
Profile enrichment

Use smarter, faster customer understanding to fuel better experiences and greater profitability.

Explore profile enrichment
Profile accessibility & activation

Get the insights and data you need to make in-the-moment business decisions and deliver campaigns that convert.

Explore Unify

Enable customer insights

Empower your teams to use real-time, accurate customer data for smarter strategies, enhanced growth, and increased customer satisfaction.

Learn about enabling customer insights

Self-service analytics

Get instant customer insights that are accessible organization-wide.

Learn about privacy-first web analytics
Data science modeling and advanced analytics

Leverage out-of-the-box data science and analytics for personalization that boosts revenue and customer loyalty.

Explore Customer AI Predictions

Audience segmentation & activation

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.

Learn about audience segmentation

Audience building and activation

Focus your campaigns on high-value customers with robust audience segmentation and activation for better engagement and ROI.

Explore Audiences
Journey orchestration

Easily build sophisticated customer journeys and orchestrate multichannel experiences at scale for better conversion throughout the customer lifecycle.

Explore Journeys

Customer acquisition

Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce acquisition costs.

Learn about acquiring new customers

Optimize ad spend

Find your new customers wherever they are with personalized ads that drive engagement and turn window shoppers into repeat buyers.

Explore ad optimizations
First-conversion personalization

Trigger campaigns and improve personalization through access to real-time customer data event streams for more cost-effective new customer acquisition.

Learn about personalized campaigns

Improve customer LTV

Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights, predictive AI, and scalable multichannel personalization.

Learn about improving customer LTV

Boost cross-sell and upsell

Maximize conversion and grow average order values by creating timely experiences that offer relevant, complimentary items and encourage upgrades.

Explore cross-sell and upsell
Personalize communications

Strengthen customer relationships by personalizing customer interactions on every channel.

Explore Engage
Product recommendations

Easily discover, target, and engage customers who are most likely to purchase a specific product, brand, or product category.

Explore Twilio Segment AI
Custom service personalization

Seamlessly infuse customer insights into every customer interaction for better NPS scores and faster handling times.

Explore Personalization Engine

Getting started is easy

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